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Markenführung
Electronic Commerce
23,531
E-commerce
20,854
Social Web
20,194
Social web
20,160
Prozessmanagement
12,517
Business process management
10,743
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7,020
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Deutschland
3,811
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3,768
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3,767
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3,599
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3,114
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2,498
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2,465
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2,422
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2,374
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2,374
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2,373
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2,371
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2,339
United States
2,315
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2,249
Welt
2,082
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2,078
Brand management
1,990
Digital platform
1,978
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Loureiro, Sandra Maria Correia
13
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Burmann, Christoph
8
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Ko, Eunju
7
Kucharska, Wioleta
7
Melewar, T. C.
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Rahman, Zillur
6
Ranfagni, Silvia
6
Rowley, Jennifer
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
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Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Khan, Imran
5
Kumar, Jitender
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Kumar, Vikas
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Mathur, Manisha
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Ozuem, Wilson
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Pauwels, Koen
5
Popp, Bastian
5
Rather, Raouf Ahmad
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Usman, Osly
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Springer Fachmedien Wiesbaden
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De Gruyter Oldenbourg
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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GfK-Aktiengesellschaft <Nürnberg>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IGI Global
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationales Design Zentrum Berlin
1
Markendialog <13, 2009, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
National Bureau of Economic Research
1
Projekt Verlag
1
Springer International Publishing
1
Universität Kassel / Fachbereich Wirtschaftswissenschaften
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
108
Journal of retailing and consumer services
64
The journal of brand management : an international journal
63
The journal of product & brand management
58
International journal of internet marketing and advertising : IJIMA
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
23
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
SpringerLink / Bücher
18
Tourism management : research, policies, practice
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing intelligence & planning
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Springer eBook Collection
16
Journal of fashion marketing and management
15
Cogent business & management
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
Psychology & marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic marketing and retailing : IJEMR
13
Technological forecasting & social change : an international journal
13
Journal of strategic marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
European Sport management quarterly : ESMQ
10
European journal of marketing : EJM
10
Innovatives Markenmanagement
10
International journal of consumer studies
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Journal of the Academy of Marketing Science
10
Marketing theory
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of electronic commerce research : JECR
9
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ECONIS (ZBW)
1,990
EconStor
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Digital
touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Exploring real-brand meanings and goods in virtual social interaction : enhanced rewards, rarity, and realism
Hansen, Sara Steffens
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1443-1461
Persistent link: https://www.econbiz.de/10010230183
Saved in:
3
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
4
Online communities und Markenführung im Internet
Jenner, Thomas
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
31
(
2002
)
6
,
pp. 809-815
Persistent link: https://www.econbiz.de/10001674076
Saved in:
5
Brand avatar : translating virtual world branding into real world success
Mesa, Alycia de
-
2009
standards (the case of IBM) -- Intellectual property theft --
Digital
domain law -- Hijacked brands -- The futurist's review …
Persistent link: https://www.econbiz.de/10003688829
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
Personalizing 3D virtual fashion stores : an action research approach to modularity development
Wu, Juanjuan
;
Joo, Bo Ra
;
Sina, Ahmad Saquib
;
Song, Sanga
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013398009
Saved in:
8
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
9
Assessing the value of real-life brands in Virtual Worlds
Barnes, Stuart J.
;
Mattsson, Jan
;
Hartley, Nicole
- In:
Technological forecasting & social change : an …
92
(
2015
),
pp. 12-24
Persistent link: https://www.econbiz.de/10011389124
Saved in:
10
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
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