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Markenführung
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Schweden
42,547
Sweden
26,463
Theorie
10,502
Theory
10,303
Relationship marketing
8,855
Beziehungsmarketing
8,820
Brand management
7,452
USA
6,695
Brand image
6,613
Markenimage
6,572
Deutschland
6,531
United States
6,223
Germany
5,764
Customer satisfaction
5,581
Online-Handel
5,426
Kundenzufriedenheit
5,418
Online retailing
5,415
Social Web
4,626
Social web
4,623
Service quality
4,412
Online-Marketing
4,376
Dienstleistungsqualität
4,367
Internet marketing
4,366
Brand
4,247
Markenartikel
4,245
Einzelhandel
4,220
Retail trade
4,131
Großbritannien
3,766
Food consumption
3,748
Lebensmittelkonsum
3,682
Werbewirkung
3,569
Verbraucherverhalten
3,568
Electronic Commerce
3,560
Experiment
3,543
Advertising effects
3,531
E-commerce
3,453
United Kingdom
3,287
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Burmann, Christoph
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American Management Association
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK-Nürnberg e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Journal of business research : JBR
411
The journal of product & brand management
285
The journal of brand management : an international journal
281
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
7,407
BASE
2
EconStor
1
Showing
1
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date (oldest first)
1
Guilt-free food consumption : one of your five ideologies a day
Haynes, Paul
;
Podobsky, Stepan
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 202-212
Persistent link: https://www.econbiz.de/10011523189
Saved in:
2
The role of brand communications in consumer purchases of organic foods : a research framework
Anisimova, Tatiana
;
Sultan, Parves
- In:
Journal of food products marketing
20
(
2014
)
5
,
pp. 511-532
Persistent link: https://www.econbiz.de/10010465697
Saved in:
3
Perceptions of "organic" food : a view through brand theory
Stanton, Julie V.
;
Guion, Deirdre T.
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10011284441
Saved in:
4
The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina
;
Morrone, Domenico
;
Russo, Angeloantonio
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
Saved in:
5
Konsumentenverhalten
bei Biowein am Beispiel Österreich : psychologische Determinanten und Handlungsempfehlungen für das Marketing
Weiss, Christine
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003884036
Saved in:
6
Premiumhandelsmarken im Sortiment des Einzelhandels : eine verhaltenstheoretische Analyse
Wolf, Annett
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008824791
Saved in:
7
Conveying conscientiousness : exploring environmental images across servicescapes
Kauppinen-Räisänen, Hannele
;
Rindell, Anne
;
Åberg, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 520-528
Persistent link: https://www.econbiz.de/10010388541
Saved in:
8
Health and lifestyle branding
Quaye, Emmanuel Silva
;
Ameyibor, Leeford Edem Kojo
- In:
Marketing Communications and Brand Development in …
,
(pp. 147-179)
.
2022
Persistent link: https://www.econbiz.de/10013274607
Saved in:
9
Defining primary brand associations for the strategic positioning of certified organic products
Bozga, Narcis-Alexandru
;
Cristea, Adina
- In:
International journal of sustainable economies …
5
(
2016
)
3
,
pp. 37-50
Persistent link: https://www.econbiz.de/10011634150
Saved in:
10
The role of brand reputation in organic food consumption : a behavioral reasoning perspective
Ryan, Jessica
;
Casidy, Riza
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 239-247
Persistent link: https://www.econbiz.de/10011808594
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