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Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
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Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Bishnoi, Vinod Kumar; Kumar, Ajay - In: Journal of marketing analytics : JMA 4 (2016) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10011539920
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Advertising between archetype and brand personality
Bechter, Clemens; Farinelli, Giorgio; Daniel, Rolf-Dieter; … - In: Administrative Sciences : open access journal 6 (2016) 2/5, pp. 1-11
The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework in the context of advertising. C.G. Jung's theories had a tremendous impact on psychology. David Aaker and his daughter Jennifer are seen by many as the branding gurus. Despite...
Persistent link: https://www.econbiz.de/10012015803
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Determinants of African women's brand sensitivity toward cosmetics
Korai, Bernard - In: Journal of international consumer marketing 29 (2017) 4, pp. 250-264
Persistent link: https://www.econbiz.de/10011744272
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The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta - In: The IUP journal of brand management : IJBRM 13 (2016) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
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On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.; Leischnig, Alexander; Muller, Brigitte; … - In: Psychology & marketing 32 (2015) 8, pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
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Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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Trait transference from brands to individuals : the impact of brand-behavior congruency
Jerónim, Rita; Ramo, Tânia; Ferreira, Mário B. - In: Journal of business research : JBR 88 (2018), pp. 54-65
Persistent link: https://www.econbiz.de/10011869525
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Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.; Papadopoulos, Nicolas G. - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714822