Narrow search
Showing 91 - 100 of 7,605
Cover Image
Design of sweepstakes-based social media marketing for online customer engagement
Jung, Woo-Jin; Yang, Seungjun; Kim, Hee-Woong - In: Electronic commerce research 20 (2020) 1, pp. 119-146
Persistent link: https://www.econbiz.de/10012224060
Cover Image
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 112 (2020), pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Cover Image
Sustaining customer engagement through social media brand communities
Riley, Jen - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Cover Image
A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado; Jardim, William Carvalho; … - In: Journal of business research : JBR 117 (2020), pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Cover Image
Effect of brand communities on consumer engagement and trust : evidence from mobile phone brands' Facebook pages in Burundi
Niyonkomezi, Jeanine; Mokua, Juniter Kwamboka - 2020
Persistent link: https://www.econbiz.de/10012266494
Cover Image
Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G.; Pracejus, John W. - In: Journal of business research : JBR 116 (2020), pp. 245-257
Persistent link: https://www.econbiz.de/10012257596
Cover Image
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad; Farzana Quoquab; Thurasamy Ramayah; … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Cover Image
What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective
Chiang, Chang-Tang; Yang, Ming-Hsien; Koo, Tian-Lih; … - In: Journal of electronic commerce research : JECR 21 (2020) 3, pp. 197-214
Persistent link: https://www.econbiz.de/10012296019
Cover Image
A review of e-mass customization as a branding strategy
Yan, Ye; Gupta, Suraksha; Schoefer, Klaus; Licsandru, Tana - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Cover Image
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong; Wu, Wann-Yih; Long Hoang Le - In: The journal of brand management : an international journal 27 (2020) 5, pp. 531-545
Persistent link: https://www.econbiz.de/10012297821