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Banks, employees and brand promise delivery : customers' analytical perspective
Thomas, Baby; Rajendran, G. - In: International journal of business excellence 18 (2019) 1, pp. 42-63
Persistent link: https://www.econbiz.de/10012052225
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The transformation of customer satisfaction become customer delight
Wolor, Christian Wiradendi; Efendy, Hady - In: Inventi impact: retailing & consumer services (2018) 2, pp. 72-92
Persistent link: https://www.econbiz.de/10012130296
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
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Understanding dimensions of customer-based brand equity in banks
Bassan, Lizu; Kathuria, Lalit Mohan - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 21-33
Persistent link: https://www.econbiz.de/10011662940
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Understanding service experience and its impact on brand image in hospitality sector
Manhas, Parikshat Singh; Tukamushaba, Eddy Kurobuza - In: International journal of hospitality management 45 (2015), pp. 77-87
Persistent link: https://www.econbiz.de/10010503888
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The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry
Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...
Persistent link: https://www.econbiz.de/10012174845
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The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership
Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38
This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...
Persistent link: https://www.econbiz.de/10012221786
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Explaining the role of customer knowledge in gaining satisfaction and brand equity from the customer's viewpoint
Navehebrahim, Abdolrahim; Yousefi, Farzaneh - In: International journal of knowledge management studies : … 10 (2019) 4, pp. 398-414
Persistent link: https://www.econbiz.de/10012155329