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Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands

Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187

Persistent link: https://www.econbiz.de/10010199651

Hip to be cool : a Gen Y view of conterfeit luxury products

Francis, Julie E.; Burgess, Lois; Lu, Mingyuan - In: The journal of brand management : an international journal 22 (2015) 7, pp. 588-602

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Luxury perceptions : luxury brand vs counterfeit for young US female consumers

Doss, Farrell; Robinson, Tammy - In: Journal of fashion marketing and management 17 (2013) 4, pp. 424-439

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Improving prediction with POS and PLS consistent estimations : an illustration

Mourad, Siham; Valette-Florence, Pierre - In: Journal of business research : JBR 69 (2016) 10, pp. 4675-4684

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Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?

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Why do consumers buy counterfeit luxury brands?

Wilcox, Keith; Kim, Hyeong Min; Sen, Sankar - In: Journal of marketing research : JMR 46 (2009) 2, pp. 247-259

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Willingness to purchase counterfeit luxury brands : a cross-cultural comparison

Tunçel, Niray - In: International journal of consumer studies 46 (2022) 2, pp. 494-514

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How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination

Song, Lei; Meng, Yan; Chang, Hua; Li, Wenjing; Tan, Kang - In: Journal of business research : JBR 130 (2021), pp. 1-13

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Consumption motivations for counterfeit luxury brands : moderating role of genuine brand experience

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From silos to synergies : a systematic review of luxury in marketing research

Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 139 (2022), pp. 893-907

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