//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Making consumers switch from c...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
81,934
Konsumentenverhalten
79,455
Einzelhandel
17,657
Retail trade
15,056
Theorie
10,583
Theory
10,392
Relationship marketing
9,265
Beziehungsmarketing
9,234
Brand management
8,000
Brand image
6,740
Markenimage
6,706
Online-Handel
6,047
Online retailing
6,032
USA
5,762
Customer satisfaction
5,749
Deutschland
5,639
Kundenzufriedenheit
5,584
United States
5,409
Social Web
4,724
Social web
4,722
Germany
4,697
Markenartikel
4,520
Online-Marketing
4,520
Brand
4,511
Internet marketing
4,506
Service quality
4,506
Dienstleistungsqualität
4,460
Electronic Commerce
4,215
E-commerce
4,054
Werbewirkung
3,606
Verbraucherverhalten
3,574
Advertising effects
3,568
Experiment
3,409
Pricing strategy
3,404
Preismanagement
3,399
Emotion
3,215
Advertising
3,092
Werbung
3,041
Privater Konsum
2,896
more ...
less ...
Online availability
All
Undetermined
4,262
Free
1,162
Type of publication
All
Article
6,603
Book / Working Paper
1,350
Journal
1
Type of publication (narrower categories)
All
Article in journal
6,130
Aufsatz in Zeitschrift
6,130
Aufsatz im Buch
463
Book section
463
Hochschulschrift
164
Graue Literatur
130
Non-commercial literature
130
Thesis
122
Arbeitspapier
83
Working Paper
83
Conference paper
72
Konferenzbeitrag
72
Collection of articles of several authors
65
Sammelwerk
65
Reprint
54
Aufsatzsammlung
53
Case study
32
Fallstudie
32
Konferenzschrift
21
Conference proceedings
9
Ratgeber
7
Guidebook
6
Handbook
6
Handbuch
6
Lehrbuch
6
Bibliografie enthalten
4
Bibliography included
4
Festschrift
4
Systematic review
4
Übersichtsarbeit
4
Collection of articles written by one author
3
Glossar enthalten
3
Glossary included
3
Sammlung
3
Textbook
3
Interview
2
Mehrbändiges Werk
2
Multi-volume publication
2
Article
1
Elektronischer Datenträger
1
more ...
less ...
Language
All
English
7,578
German
370
French
6
Polish
5
Russian
1
Spanish
1
Author
All
Phau, Ian
35
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
26
Ko, Eunju
25
Bang, Nguyen
23
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Keller, Kevin Lane
21
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Khan, Imran
16
Septianto, Felix
16
Swoboda, Bernhard
16
Valette-Florence, Pierre
16
Burmann, Christoph
15
Christodoulides, George
15
Romaniuk, Jenni
15
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Park, Jungkun
14
Pelsmacker, Patrick de
14
Shimul, Anwar Sadat
14
Ahn, Jiseon
13
Dens, Nathalie
13
Fournier, Susan
13
Merrilees, Bill
13
Park, C. Whan
13
Rahman, Zillur
13
Seo, Yuri
13
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
14
Information Resources Management Association
7
National Bureau of Economic Research
5
American Marketing Association
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
NetLibrary, Inc
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Robert Schuman Centre for Advanced Studies
1
Sage Publications <Beverly Hills, Calif.; London>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
more ...
less ...
Published in...
All
Journal of business research : JBR
426
The journal of brand management : an international journal
298
The journal of product & brand management
295
Journal of retailing and consumer services
264
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
81
International journal of hospitality management
75
Journal of marketing communications
75
SpringerLink / Bücher
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of strategic marketing
61
Marketing intelligence & planning
60
Journal of international consumer marketing
59
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
56
Marketing letters : a journal of research in marketing
53
Journal of fashion marketing and management
52
Journal of marketing management : MM
52
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
International marketing review
49
Journal of the Academy of Marketing Science
49
Journal of marketing
48
Journal of promotion management : JPM
47
Cogent business & management
45
International journal of consumer studies
45
Journal of global marketing
45
International journal of retail & distribution management
44
The IUP journal of brand management : IJBRM
44
The journal of consumer marketing
44
Journal of retailing
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
36
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
The international review of retail, distribution and consumer research
34
Qualitative market research : an international journal
33
European journal of marketing
32
more ...
less ...
Source
All
ECONIS (ZBW)
7,951
BASE
2
EconStor
1
Showing
1
-
10
of
7,954
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
2
Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.
;
Burgess, Lois
;
Lu, Mingyuan
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
Saved in:
3
Luxury perceptions : luxury brand vs counterfeit for young US female consumers
Doss, Farrell
;
Robinson, Tammy
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
Saved in:
4
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
5
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
6
Why do consumers buy counterfeit luxury brands?
Wilcox, Keith
;
Kim, Hyeong Min
;
Sen, Sankar
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10003828031
Saved in:
7
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
8
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
9
Consumption motivations for counterfeit luxury brands : moderating role of genuine brand experience
Yin, Xiao-Long
;
Yang, Yan-Li
;
Kim, Hyung-Jun
- In:
Journal of international trade & commerce
17
(
2021
)
5
,
pp. 31-48
Persistent link: https://www.econbiz.de/10013269866
Saved in:
10
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->