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Markenführung
Music
1,506
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841
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ECONIS (ZBW)
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41
Brand placement in
music
videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
42
From brands to classical
music
: broadening and deepening a brand love prototype
White, Christopher J.
;
Tong, Eudora
;
Schwartz, Michael
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 227-236
Persistent link: https://www.econbiz.de/10012298781
Saved in:
43
Klassische Musik, Konzert und Kommunikation : Fallstudien und ein ganzheitliches Markenkonzept für Ensembles
Birckenbach, Felicitas Irene
-
2015
Persistent link: https://www.econbiz.de/10011576669
Saved in:
44
Music
and its multitude of meanings : exploring what makes brand placements in
music
videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
45
Brended app implementation the London Symphony Orchester
Gosling, Victoria
;
Crawford, Garry
;
Bagnall, Gaynor
; …
- In:
Arts and the market
6
(
2016
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011580957
Saved in:
46
New
music
recommendation algorithm facilitates audio branding
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10012103802
Saved in:
47
The featuring phenomenon in
music
: how combining artists of different genres increases a song’s popularity
Ordanin, Andrea
;
Nunes, Joseph C.
;
Nanni, Anastasia
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
Saved in:
48
Building a local identity through sellout crowds : the impact of brand popularity, brand similarity, and brand diversity of
music
festivals
Lopez, Carmen
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
Saved in:
49
Towards a common terminology for
music
branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
50
Brand communities and self-concept congruency in the case of a
music
festival
Klára, Kazár
- In:
Tourism and hospitality research : THR
20
(
2020
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10012213248
Saved in:
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