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Family restaurant brand personality and its impact on customer's eMotion, satisfaction, and brand loyalty
Lee, Yong-ki; Back, Ki-joon; Kim, Jin-young - In: Journal of hospitality & tourism research : JHTR ; the … 33 (2009) 3, pp. 305-328
Persistent link: https://www.econbiz.de/10003879481
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Does gastronomy brand image affect the perceived emotional value and tour satisfaction?
Aydın, Melih; Sarı Gök, Hatice; Şalvarcı, Simge - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 366-397
Persistent link: https://www.econbiz.de/10013464977
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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
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Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: International journal of hospitality management 111 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
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What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou; Zhang, Lu; Cranage, David A. - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
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Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia; Morton, Cynthia R.; Johnson, Benjamin K.; … - In: International journal of advertising : the review of … 42 (2023) 3, pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
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Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.; Newman, Kevin P. - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
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Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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Brand prestige and the mediating role of word of mouth in the fast food industry
Jalal Rajeh Hanaysha; Pech, Richard Jan - In: Global business review 19 (2018) 6, pp. 1494-1514
Persistent link: https://www.econbiz.de/10011982837
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Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry
Lin, Michael S.; Chung, Yeasun K. - In: Tourism economics : the business and finance of tourism … 25 (2019) 4, pp. 639-658
Persistent link: https://www.econbiz.de/10012182096