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~subject:"Markenführung"
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Markenführung
Image
497
image
201
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186
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101
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96
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reputation
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Pakistan journal of commerce and social sciences
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1
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ECONIS (ZBW)
41
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1
Saying no to the glow : when consumers avoid arrogant brands
Munichor, Nira
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10011479194
Saved in:
2
Das
Image
im Aushandlungsprozess : Werbung von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
-
2019
Persistent link: https://www.econbiz.de/10012061778
Saved in:
3
The presentation of brand personality in English-Chinese brand name translation
Cui, Ying
- In:
International journal of market research
61
(
2019
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10012171930
Saved in:
4
Impacts of product, store and retailer perceptions on consumers' relationship to terroir store brand
Lacœuilhe, Jérôme
;
Louis, Didier
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 43-53
Persistent link: https://www.econbiz.de/10011747713
Saved in:
5
Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
Tasci, Asli D. A.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 143-159
Persistent link: https://www.econbiz.de/10011775110
Saved in:
6
Towards effective place brand management : branding European cities and regions
Ashworth, Gregory J.
(
ed.
);
Kavaratzis, Mihalis
(
ed.
)
-
2010
Many facets of place branding, such as identities,
image
, promotion or sense of place, have been around for a long time …
Persistent link: https://www.econbiz.de/10011850984
Saved in:
7
The impact of celebrity endorsement on brand knowledge : a comparative study in Mauritius
Ladkoo, Adjnu Damar
;
Ismael, Fatmah Bibi Amina
- In:
Business and Economic Research : BER
8
(
2018
)
2
,
pp. 85-114
Persistent link: https://www.econbiz.de/10011861778
Saved in:
8
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
9
A generalization of the FIFA World Cup effect
Nicolau, Juan L.
;
Sharma, Abhinav
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 315-317
Persistent link: https://www.econbiz.de/10011814745
Saved in:
10
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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