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Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi; Li, Weiwei; Teng, Lefa; Lu, Taihong - In: Journal of promotion management : JPM 20 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
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The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl; Park, Hye Kyung; Kim, Kyung Ho - In: The journal of brand management : an international journal 29 (2022) 3, pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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Customer perception of retro marketing in its practical application
Broučková, Iveta; Jaderná, Eva; Srbová, Alena - In: International journal of business innovation and research 20 (2019) 4, pp. 465-488
Persistent link: https://www.econbiz.de/10012155699
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Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo; Iyer, Pramod; Guzman, Francisco - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
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The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; … - In: Journal of business research : JBR 83 (2018), pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
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The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo; Cova, Bernard; Cantone, Luigi - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
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Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre; … - In: Journal of business research : JBR 85 (2018), pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213