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Media and brands : new ground to explore
Ots, Mart - In: Media brands and branding, (pp. 1-7). 2008
Persistent link: https://www.econbiz.de/10003744918
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Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume; Ots, Mart - In: Journal of business research : JBR 106 (2020), pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
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Media consumer brand equity : implications for advertising media planning
Ots, Mart; Wolff, Per-Erik - In: Media brands and branding, (pp. 95-112). 2008
Persistent link: https://www.econbiz.de/10003744930
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Media brands and branding
Ots, Mart (contributor) - 2008
Persistent link: https://www.econbiz.de/10012878483
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Handbook of media branding
Siegert, Gabriele (ed.); Förster, Kati (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10014010443