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Discount venture brands : self-congruity and perceived value-for-money?

Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419

Persistent link: https://www.econbiz.de/10012257635

The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers

Ou, Yi-Chun; Verhoef, Peter C. - In: Journal of business research : JBR 80 (2017), pp. 106-115

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Delight and the grateful customer : beyond joy and surprise

Ball, Joan; Barnes, Donald C. - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 250-269

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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations

Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888

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Differenzierung von Commodities am Beispiel von Hochleistungskraftstoffen

Möller, Sabine; Roltsch, Sebastian - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 457-477). 2011

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Call Center Satisfaction and Customer Retention in a Co-Branded Service Context

Keiningham, Timothy L.; Aksoy, Lerzan; Andreassen, Tor … - 2012

Purpose of This Paper This paper examines call center satisfaction in an escalated call center context where callers are organization members of the primary/leveraged brand and have purchased additional co-branded services as part of their membership. The relationship between call center...

Persistent link: https://www.econbiz.de/10014056646