Similar Search Results

Muhr, Sara Louise; Rehn, Alf - In: Organization studies : an international … 35 (2014) 2, pp. 209-231

Persistent link: https://www.econbiz.de/10010252684

Haltmayer, Vanessa; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 67-94

Persistent link: https://www.econbiz.de/10012600964

Wiener, Hillary J. D.; Wiener, Joshua L.; Arnold, Todd - In: European journal of marketing 56 (2022) 2, pp. 375-399

Persistent link: https://www.econbiz.de/10013173434

Hong, JungHwa; Yang, Jie; Wooldridge, Barbara Ross; … - In: The journal of product & brand management 31 (2022) 2, pp. 265-278

Persistent link: https://www.econbiz.de/10013164318

Björner, Emma; Aronsson, Lars - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1587-1612

Persistent link: https://www.econbiz.de/10013466553

Both, Alina; Steinmann, Sascha; Chrysochou, Polymeros - In: Advances in National Brand and Private Label Marketing …, (pp. 31-38). 2022

Persistent link: https://www.econbiz.de/10013281203

Lever, Michael; Abbas, Rumaila - In: Journal of vacation marketing 25 (2019) 3, pp. 320-333

Persistent link: https://www.econbiz.de/10012165853

Hattke, Judith; Gilch, Kim - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 62 (2016) 4, pp. 30-35

Persistent link: https://www.econbiz.de/10011581754

Ben Youssef, Kamel; Leicht, Thomas; Marongiu, Lidia - In: Journal of strategic marketing 27 (2019) 8, pp. 696-713

Persistent link: https://www.econbiz.de/10012202788

Yu, Hueiju; Chang, Yu-ting - In: Journal of promotion management : JPM 19 (2013) 5, pp. 674-686

Persistent link: https://www.econbiz.de/10010233239