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Markenführung
Consumer behaviour
82,022
Konsumentenverhalten
79,542
Experiment
43,758
Nachhaltigkeit
23,636
Theorie
23,344
Theory
22,945
Sustainability
21,425
Nachhaltige Entwicklung
13,560
Sustainable development
13,548
Motivation
9,922
Relationship marketing
9,004
Beziehungsmarketing
8,973
Deutschland
7,868
USA
7,731
Brand management
7,666
United States
7,390
Germany
7,284
Spieltheorie
6,959
Game theory
6,803
Brand image
6,720
Markenimage
6,679
sustainability
6,509
Corporate Social Responsibility
6,496
Corporate social responsibility
6,463
Customer satisfaction
5,760
Kundenzufriedenheit
5,596
Online-Handel
5,565
Online retailing
5,553
Social Web
5,094
Social web
5,092
Recycling
4,921
Welt
4,757
World
4,696
Online-Marketing
4,577
Internet marketing
4,563
Service quality
4,560
Kreislaufwirtschaft
4,549
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4,511
Brand
4,293
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Guzman, Francisco
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Pelsmacker, Patrick de
16
Septianto, Felix
16
Ekinci, Yuksel
15
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Dens, Nathalie
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Shimul, Anwar Sadat
14
Zarantonello, Lia
14
Fitzsimons, Gavan J.
13
Fournier, Susan
13
Park, C. Whan
13
Park, Jungkun
13
Romaniuk, Jenni
13
Seo, Yuri
13
Sreejesh, S.
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Burmann, Christoph
12
Casidy, Riza
12
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Springer Fachmedien Wiesbaden
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7
American Marketing Association
3
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3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
National Bureau of Economic Research
2
NetLibrary, Inc
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Verlag Dr. Kovač
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Frank Trurnit & Partner Verlag GmbH
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Projekt Verlag
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Journal of business research : JBR
420
The journal of product & brand management
291
The journal of brand management : an international journal
286
Journal of retailing and consumer services
254
Psychology & marketing
92
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
76
Journal of marketing communications
73
Marketing intelligence & planning
61
International journal of advertising : the review of marketing communications
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of the Academy of Marketing Science
54
Marketing letters : a journal of research in marketing
53
SpringerLink / Bücher
52
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing management : MM
49
International marketing review
48
Journal of marketing
47
Journal of promotion management : JPM
47
Journal of fashion marketing and management
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
European journal of marketing
36
Journal of international marketing
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
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ECONIS (ZBW)
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1
Eco fashion brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Ryding, Daniella
;
Caratù, Myriam
;
Vignali, Gianpaolo
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 131-154
Persistent link: https://www.econbiz.de/10013193944
Saved in:
2
Finding the sweet spot between ethics and aesthetics : a social entrepreneurial perspective to sustainable fashion brand (juxta)positioning
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 377-395
Persistent link: https://www.econbiz.de/10012313056
Saved in:
3
Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers' brand evaluation
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014290733
Saved in:
4
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
5
Enhancing brand equity through
sustainability
: waste
recycling
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
Saved in:
6
Sustainable values and willingness to pay : an analysis of an analytical technique
Beldona, Sri
;
Radighieri, Jeffrey P.
;
Remidez, Herbert
- In:
Journal for global business advancement : JGBA
14
(
2021
)
2
,
pp. 216-240
Persistent link: https://www.econbiz.de/10012595076
Saved in:
7
Brand narratives,
sustainability
, and gender : a socio-semiotic approach
Ourahmoune, Nacima
;
Binninger, Anne-Sophie
;
Robert, Isabelle
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10010402638
Saved in:
8
Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies
Koo, Jayoung
;
Loken, Barbara
- In:
Business ethics, the environment & responsibility
31
(
2022
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012795278
Saved in:
9
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
10
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
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