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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh; Cho, Heetae; Yousaf, Anish; Itani, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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Online brand protection
Chikada, Akino; Gupta, Anil - In: Handbook of research on counterfeiting and illicit trade, (pp. 340-365). 2017
Persistent link: https://www.econbiz.de/10011750957
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Indian Premier League and team brand building : validating the spectator-based brand equity model in context of television viewers
Naik, Anush Yousaf; Gupta, Anil - In: Metamorphosis : a journal of management research 11 (2012) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10009693828