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Special issue: Brand-consumer storytelling theory and research

Woodside, Arch G. (contributor) - 2010

Persistent link: https://www.econbiz.de/10003981127

Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality

Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677

Persistent link: https://www.econbiz.de/10011547697

Business-to-business brand management : theory, research and executive case study exercises

Glynn, Mark S. (ed.); Woodside, Arch G. (ed.) - 2009

Effective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed methods scaling / Mark S. Glynn -- Building brand...

Persistent link: https://www.econbiz.de/10012049620

Consumer metaphoria : uncovering the automaticity of animal, product/brand, and country meanings

Martin, Drew; Palakshappa, Nitha; Woodside, Arch G. - In: Australasian marketing journal 27 (2019) 2, pp. 113-125

Persistent link: https://www.econbiz.de/10012103250

Advancing paradox resolution theory interpreting non-profit commercial, entrepreneurial strategies

Lloyd, Stephen; Woodside, Arch G. - In: Journal of strategic marketing 23 (2015) 1, pp. 3-18

Persistent link: https://www.econbiz.de/10011297682

Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products

Woodside, Arch G.; Persing, Adam; Ward, Brendan; … - In: Psychology & marketing 35 (2018) 7, pp. 533-541

Persistent link: https://www.econbiz.de/10011970138

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Woodside, Arch G. (contributor); … - 2009

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road...

Persistent link: https://www.econbiz.de/10011905417

Creating visual narrative art for decoding stories that consumers and brands tell

Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622

Persistent link: https://www.econbiz.de/10003981120

A strategic supply chain approach : consortium marketing in the Italian leatherwear industry

Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-716

Persistent link: https://www.econbiz.de/10009671115

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-602

Persistent link: https://www.econbiz.de/10009526586