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Markenführung
Consumer behaviour
58
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54
Theory
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26
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25
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25
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24
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23
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19
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15
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14
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Woodside, Arch G.
16
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3
Glynn, Mark S.
2
Lloyd, Stephen
2
Marshall, Roger
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Akrout, Houcine
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Altinay, Levent
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Psychology & marketing
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Australasian marketing journal
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Fundamentals of marketing research ; Vol. 4
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
18
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1
Special issue: Brand-consumer storytelling theory and research
Woodside, Arch G.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003981127
Saved in:
2
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
3
Business-to-business brand management : theory, research and executive case study exercises
Glynn, Marc S.
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
2009
-
1st ed.
Persistent link: https://www.econbiz.de/10008658714
Saved in:
4
Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand management special issue
Woodside, Arch G.
;
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
Saved in:
5
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
Woodside, Arch G.
;
Megehee, Carol M.
;
Sood, Suresh
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 594-602
Persistent link: https://www.econbiz.de/10009526586
Saved in:
6
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
7
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
8
Advancing paradox resolution theory interpreting non-profit commercial, entrepreneurial strategies
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10011297682
Saved in:
9
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
10
Transformative service research and COVID-19 : editorial
Prentice, Catherine
;
Altinay, Levent
;
Woodside, Arch G.
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012483661
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