Narrow search
Showing 1 - 10 of 3,146
Cover Image
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily; Kadirov, Djavlonbek; Nizar, Jithin - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Cover Image
The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
Cover Image
Tourists' loyalty towards a tourism destination : the case of KwaZulu-Natal in South Africa
Ezeuduji, Ikechukwu Onyekwere; Mhlongo, Pamela S. - In: EuroEconomica 38 (2019) 2, pp. 272-281
Persistent link: https://www.econbiz.de/10012166283
Cover Image
A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik; Moon, Hyoungeun; Chua, Bee-Lia; Han, Heesup - In: Journal of vacation marketing 30 (2024) 1, pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
Cover Image
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Cover Image
The influence of trust on repeat tourism : the Mauritian case study
Sannassee, Raja Vinesh; Seetanah, Boopendra - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 770-789
Persistent link: https://www.econbiz.de/10011433710
Cover Image
Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist … verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the …, quality and loyalty) was created. The identified attributes explain between 55% and 82% of the variability of a given …
Persistent link: https://www.econbiz.de/10012799979
Cover Image
Influence of destination brand experience (DBE) on willingness to recommend (WR) a tourist destination : a study among tourists in Sri Lanka
Sivasubramaniam, Thivyaashani; Chaminda, J. W. Dushan - In: South Asian journal of management : SAJM 28 (2021) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10012604070
Cover Image
Inspiring winery experiences to benefit destination branding? : insights from wine tourists at Yantai, China
Lee, Kyuho; Kladou, Stella; Usakli, Ahmet; Shi, Yunxia - In: Journal of hospitality and tourism insights 5 (2022) 1, pp. 116-137
Persistent link: https://www.econbiz.de/10012879053
Cover Image
Evaluating the influence of destination brand experience on tourist behavioral intention
Ramjit Singh; Mehraj, Nasiba - In: Enlightening tourism : ET ; a pathmaking journal 9 (2019) 2, pp. 199-227
Persistent link: https://www.econbiz.de/10012214954