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~subject:"Markenführung"
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Markenführung
Innovation
88,554
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Innovationsmanagement
36,671
Innovation management
33,708
Theorie
20,902
Theory
20,438
Social Web
20,155
Social web
20,121
innovation
12,963
Deutschland
12,896
Germany
11,359
Technischer Fortschritt
11,159
USA
10,871
Beziehungsmarketing
10,676
Relationship marketing
10,657
Technological change
10,406
United States
10,399
Produktentwicklung
9,950
New product development
8,776
Brand management
8,422
Online-Marketing
8,022
Internet marketing
7,917
Technologiepolitik
7,304
Technology policy
7,191
Welt
6,971
Markenimage
6,898
World
6,881
Brand image
6,864
China
6,617
Industrieforschung
6,101
Online-Handel
6,061
Online retailing
6,047
SME
5,983
KMU
5,945
Industrial research
5,809
Wissenstransfer
5,788
Customer satisfaction
5,726
Kundenzufriedenheit
5,726
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4,440
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1,229
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6,977
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1,449
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2
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6,418
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6,418
Aufsatz im Buch
545
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545
Hochschulschrift
175
Graue Literatur
149
Non-commercial literature
149
Thesis
125
Arbeitspapier
95
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95
Collection of articles of several authors
77
Sammelwerk
77
Conference paper
68
Konferenzbeitrag
68
Aufsatzsammlung
60
Reprint
54
Case study
45
Fallstudie
45
Konferenzschrift
23
Ratgeber
12
Conference proceedings
11
Guidebook
11
Handbook
11
Handbuch
11
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9
Bibliografie enthalten
7
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7
Textbook
7
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6
Sammlung
6
Festschrift
4
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4
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4
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3
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2
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English
7,967
German
459
Polish
5
French
2
Italian
2
Russian
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Loureiro, Sandra Maria Correia
34
Phau, Ian
32
Melewar, T. C.
30
Bang, Nguyen
25
Ko, Eunju
25
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Diamantopoulos, Adamantios
21
Guzman, Francisco
21
Veloutsou, Cleopatra
19
Burmann, Christoph
18
Hollebeek, Linda D.
18
Japutra, Arnold
18
Kunkel, Thilo
18
MacInnis, Deborah J.
18
Pelsmacker, Patrick de
18
Sarkar, Juhi Gahlot
18
Dens, Nathalie
17
Dawes, John
16
Shimul, Anwar Sadat
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Wiedmann, Klaus-Peter
15
Christodoulides, George
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Huber, Frank
14
Khan, Imran
14
Martínez-López, Francisco J.
14
Park, C. Whan
14
Casidy, Riza
13
Cova, Bernard
13
De Chernatony, Leslie
13
Fournier, Susan
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Septianto, Felix
13
Sreejesh, S.
13
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Springer Fachmedien Wiesbaden
20
Information Resources Management Association
8
National Bureau of Economic Research
4
American Marketing Association
3
Edward Elgar Publishing
3
Gesellschaft zur Erforschung des Markenwesens
3
Haufe-Lexware GmbH & Co. KG
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
Springer International Publishing
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
Markendialog <20., 2016, Berlin>
1
Projekt Verlag
1
Robert Schuman Centre for Advanced Studies
1
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Published in...
All
Journal of business research : JBR
454
The journal of brand management : an international journal
298
The journal of product & brand management
297
Journal of retailing and consumer services
254
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
88
European journal of marketing : EJM
82
Journal of marketing communications
80
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
International journal of internet marketing and advertising : IJIMA
63
Journal of strategic marketing
63
SpringerLink / Bücher
63
International journal of advertising : the review of marketing communications
62
Journal of promotion management : innovations in planning and applied research
62
Journal of marketing management : MM
61
Journal of international consumer marketing
60
Journal of the Academy of Marketing Science
60
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing
50
Journal of promotion management : JPM
50
International marketing review
49
International journal of consumer studies
48
Cogent business & management
47
Journal of fashion marketing and management
47
Journal of global marketing
47
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
The IUP journal of brand management : IJBRM
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
International journal of contemporary hospitality management
38
European journal of marketing
37
International journal of advertising : the quarterly review of marketing communications
37
Journal of international marketing
37
Journal of Islamic marketing
35
International journal of retail & distribution management
34
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Source
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ECONIS (ZBW)
8,422
EconStor
3
BASE
2
USB Cologne (EcoSocSci)
1
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date (oldest first)
1
Innovative brand community members and their willingness to share ideas with companies
Nørskov, Sladjana
;
Antorini, Yun Mi
;
Jensen, Morten Berg
- In:
International journal of innovation management
20
(
2016
)
6
,
pp. 1650046-1-25
Persistent link: https://www.econbiz.de/10011603849
Saved in:
2
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
3
The role of online brand community in new product development : case studies on digital product manufacturers in Korea
Kim, Joong-Hyun
;
Bae, Zong-Tae
;
Kang, Shin Hyung
- In:
Digital disruptive innovation
,
(pp. 417-439)
.
2020
Persistent link: https://www.econbiz.de/10012116510
Saved in:
4
Innovation
from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
5
Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation : integrative …
,
(pp. 403-414)
.
2017
Persistent link: https://www.econbiz.de/10011663062
Saved in:
6
Innovation
sequences over iterated offerings : a relative
innovation
, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
7
Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco
;
Florack, Arnd
;
Gattringer, Rafael
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
Saved in:
8
Corporate social responsibility : a license to copy new product ideas?
Bielesch-Zwiener, Bettina
-
2017
Persistent link: https://www.econbiz.de/10012207450
Saved in:
9
The impact of product
innovation
attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
Saved in:
10
Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Clauß, Thomas
;
Urhahn, …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
10
,
pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
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