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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

Persistent link: https://www.econbiz.de/10014478777

Style before substance? : building loyalty through marketing communication congruity

Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352

Persistent link: https://www.econbiz.de/10011725683

Customer-based perceptual map as a marketing intelligence source

Daabes, Ajayeb S. Abu; Kharbat, Faten F. - In: International journal of economics and business research 13 (2017) 4, pp. 360-379

Persistent link: https://www.econbiz.de/10011740419

Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG

Anselmsson, Johan; Bondesson, Niklas - In: Journal of retailing and consumer services 25 (2015), pp. 58-70

Persistent link: https://www.econbiz.de/10011313600

Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen

Kamenz, Uwe (ed.) - 2003

Persistent link: https://www.econbiz.de/10001753842

Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.

Semerkova, L. N. (contributor) - 2005

Persistent link: https://www.econbiz.de/10003920535

Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity

Jie, Yun; Chou, Ting-jui; Chou, Naichieh - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 525-540

Persistent link: https://www.econbiz.de/10009528846

Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.

Semerkova, L. N. (contributor) - 2007

Persistent link: https://www.econbiz.de/10008909910

Communications between organizations and their markets in emerging economies : a research agenda

Schultz, Don E. - In: Organizations and markets in emerging economies 1 (2010) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10009354772

Brand personality: a meta-analytic review of antecedents and consequences

Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216

Persistent link: https://www.econbiz.de/10009786900

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