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~subject:"Markenführung"
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Markenführung
Consumer behaviour
22
Konsumentenverhalten
20
China
11
Brand management
8
Advertising
6
Advertising effects
6
Cultural identity
6
International marketing
6
Internationales Marketing
6
Kulturelle Identität
6
Werbewirkung
6
Brand image
5
Markenimage
5
Werbung
5
Ausländische Tochtergesellschaft
3
Brand
3
Brand attitudes
3
Canada
3
Culture
3
Foreign subsidiary
3
Globalisierung
3
Globalization
3
Internet marketing
3
Markenartikel
3
Multinationales Unternehmen
3
North America
3
Online-Marketing
3
Social Web
3
Social web
3
Transnational corporation
3
Acculturation
2
Anticipating regret
2
Auslandsinvestition
2
Bicultural consumers
2
Chinese cultural values
2
Chinese immigrants
2
Competitive advertising context
2
Concept of the gift-giving process
2
Culturally verbal congruency
2
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English
8
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Teng, Lefa
8
Foti, Lianne
3
Chen, Yifei
1
Laroche, Michel
1
Lever, Michael W.
1
Li, Weiwei
1
Liu, Tianjiao
1
Lu, Taihong
1
Poon, Patrick
1
Sun, Chuluo
1
Wang, Fan
1
Xie, Chenxin
1
Yuan, Yige
1
Zhao, Guangzhi
1
Zhou, Lianxi
1
Zhu, Xiajing
1
Zou, Shaoming
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Journal of business research : JBR
5
International journal of advertising : the review of marketing communications
1
Journal of promotion management : JPM
1
Psychology & marketing
1
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ECONIS (ZBW)
8
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1
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
2
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
3
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
4
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
5
Understanding digital advertising and branding : an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Zou, Shaoming
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
Saved in:
6
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
7
A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Teng, Lefa
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003915796
Saved in:
8
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
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