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Markenführung
Consumer behaviour
82,027
Konsumentenverhalten
79,547
Technischer Fortschritt
50,193
Technological change
40,785
Theorie
21,088
Theory
20,630
Innovation
13,039
Innovationsdiffusion
12,749
Innovation diffusion
12,502
USA
10,122
United States
9,606
Relationship marketing
9,192
Beziehungsmarketing
9,161
Brand management
7,500
Deutschland
7,271
Mobilkommunikation
6,909
Mobile communications
6,869
Brand image
6,632
Markenimage
6,592
Germany
6,286
Welt
5,825
Customer satisfaction
5,822
World
5,716
Kundenzufriedenheit
5,664
Online-Handel
5,603
Online retailing
5,590
Social Web
5,172
Social web
5,169
Wirtschaftswachstum
4,891
Online-Marketing
4,686
Electronic Commerce
4,666
Internet marketing
4,663
Service quality
4,652
Dienstleistungsqualität
4,607
Produktivität
4,503
Innovation adoption
4,478
E-commerce
4,430
Innovationsakzeptanz
4,427
Einzelhandel
4,350
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Undetermined
4,044
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1,107
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Article
6,272
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1,185
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2
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5,883
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5,883
Aufsatz im Buch
382
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382
Hochschulschrift
143
Graue Literatur
117
Non-commercial literature
117
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108
Arbeitspapier
75
Working Paper
75
Conference paper
64
Konferenzbeitrag
64
Collection of articles of several authors
53
Reprint
53
Sammelwerk
53
Aufsatzsammlung
35
Konferenzschrift
21
Case study
19
Fallstudie
19
Conference proceedings
10
Handbook
5
Handbuch
5
Ratgeber
5
Festschrift
4
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4
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4
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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English
7,130
German
328
Polish
3
French
2
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1
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Dens, Nathalie
13
Fournier, Susan
13
Huber, Frank
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Vrontis, Demetris
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Burmann, Christoph
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
8
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Springer International Publishing
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Versuchs- und Lehranstalt für Brauerei in Berlin
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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Journal of business research : JBR
412
The journal of product & brand management
287
The journal of brand management : an international journal
276
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
80
International journal of hospitality management
75
Journal of marketing communications
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of promotion management : innovations in planning and applied research
61
Marketing intelligence & planning
60
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
SpringerLink / Bücher
49
International marketing review
48
Journal of promotion management : JPM
47
Journal of fashion marketing and management
46
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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2
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1
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Snobby markets and technology adoption
Alderighi, Marco
;
Feder, Christophe
- In:
Economics of innovation and new technology
30
(
2021
)
6
,
pp. 603-620
Persistent link: https://www.econbiz.de/10012607744
Saved in:
3
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
4
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
5
The use of mobile applications for travel booking : impacts of application quality and brand trust
Albayrak, Tahir
;
González-Rodríguez, M. Rosario
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10014246944
Saved in:
6
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
7
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
8
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
9
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
10
Are men from Mars, women from Venus? : examining gender differences towards continuous use intention of branded apps
Lim, Xin-Jean
;
Cheah, Jun-Hwa
;
Ng, Siew Imm
;
Norazlyn …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012502614
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