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Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert; Anderson, Ronald; Pounders, Kathrynn - In: Journal of promotion management : JPM 22 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
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Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de - 2009
Persistent link: https://www.econbiz.de/10003785265
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How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.; De Boer, Cara - In: Journal of business ethics : JBE 161 (2020) 2, pp. 443-458
Persistent link: https://www.econbiz.de/10012207534
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Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; … - In: Journal of global marketing 28 (2015) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
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Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina; Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of marketing research 59 (2022) 5, pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
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Mainstreaming fair trade : fair trade brands and the problem of ownership
Hutchens, Anna - In: Fair trade, corporate accountability and beyond : …, (pp. 75-92). 2010
Persistent link: https://www.econbiz.de/10003936318
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How do consumers face the decision to buy fair trade products? : a marketing approach
Pérez, Andrea; Garcia de los Salmones Sanchez, Maria … - In: Nonprofit and voluntary sector quarterly 47 (2018) 5, pp. 1057-1080
Persistent link: https://www.econbiz.de/10011926025
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Alliances between corporate and fair trade brands : examining the antecedents of overall evaluation of the co-branded product
Sénéchal, Sylvain; Georges, Laurent; Pernin, Jean-Louis - In: Journal of business ethics : JOBE 124 (2014) 3, pp. 365-381
Persistent link: https://www.econbiz.de/10010431389
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Mainstreaming Fair Trade in global production networks : own brand fruit and chocolate in UK supermarkets
Barrientos, Stephanie; Smith, Sally - In: Fair trade : the challenges of transforming globalization, (pp. 103-122). 2007
Persistent link: https://www.econbiz.de/10003495800
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Guilt-free food consumption : one of your five ideologies a day
Haynes, Paul; Podobsky, Stepan - In: The journal of consumer marketing 33 (2016) 3, pp. 202-212
Persistent link: https://www.econbiz.de/10011523189