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Expectations for young job applicants' digital identity related to company's social media brand development strategies
Happonen, Ari; Manninen, Laura; Hirvimäki, Marika; … - In: Small enterprise research 29 (2022) 2, pp. 87-108
Persistent link: https://www.econbiz.de/10013357146
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Social media interaction, the university brand and recruitment performance
Rutter, Richard; Roper, Stuart; Lettice, Fiona - In: Journal of business research : JBR 69 (2016) 8, pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
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Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa; Saraniemi, Saila - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
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Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish; Möller, K. E. Kristian - In: Corporate reputation review : an international journal 21 (2018) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
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Tell Me About Yourself : Personal Branding and Social Media Recruiting in the Brave New Online World
Papakonstantinidis, Stavros - 2017
Cover -- Tell Me About Yourself Personal Branding and Social Media Recruiting in the Brave New Online World -- Dedication -- Contents -- Preface -- Setting the Scene -- CHAPTER 1: From Brands to Humans -- CHAPTER 2: Personal Branding -- CHAPTER 3: The Social Natives -- CHAPTER 4: Recruiting in...
Persistent link: https://www.econbiz.de/10012684223
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Destination branding through social media : juxtaposition of foreign influencer's narratives and state's presentation on the event of Pakistan Tourism Summit 2019
Nazir, Farhad - In: Qualitative market research : an international journal 26 (2023) 4, pp. 428-448
Persistent link: https://www.econbiz.de/10014338507
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Social media marketing and emergence of aspirational brand luxury : female consumers' buying behavior in Pakistan
Adnan, Malik; Yousaf, Zahid; Babar, Muhammad Qamar Zaman; … - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 409-423
. This research is conducted in three randomly selected cities of Pakistan. The population of this research study involves …
Persistent link: https://www.econbiz.de/10012210558
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Impact of External Communication on Internal Brand Management Outcomes Using Employees As a Second Audience : A Comparative Analysis of Manufacturing and Service Sectors of Pakista...
Raza Rizvi, Syed Hussain - 2019
This study investigated the effect of External Brand Communications on internal brand management practices using brand commitment and brand understanding as factors determining the phenomenon and subsequently analyzing the effect of both internal and external factors on brand citizenship...
Persistent link: https://www.econbiz.de/10012869336
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Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias; Schäfer, Marina; Kabst, Rüdiger - In: Human resource management 55 (2016) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10011436902