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Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro; Velasco, Carlos; Olier, … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
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Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek; Calvert, Gemma; Velasco, Carlos - In: The journal of brand management : an international journal 24 (2017) 6, pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
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The role of typeface in packaging design
Velasco, Carlos; Spence, Charles - In: Multisensory packaging : designing new product experiences, (pp. 79-101). 2019
Persistent link: https://www.econbiz.de/10011958973
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The sound of branding : an analysis of the initial phonemes of popular brand names
Pathak, Abhishek; Velasco, Carlos; Spence, Charles - In: The journal of asset management 27 (2020) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10012298801
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Tasting brands : associations between brand personality and tastes
Motoki, Kosuke; Nakahara, Takanobu; Velasco, Carlos - In: Journal of business research : JBR 156 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013534232