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Psychological effect of brand image and brand reputation on sustainable firm performance in Indonesian logistics
Negara, Danes Jaya; Mantikei, Bambang; Meitiana; … - In: Contemporary economics 14 (2020) 4, pp. 428-443
The study examines the relationship between brand image, brand reputation, brand goodwill, and sustainable firm … performance (FP). The purpose was to examine the psychological effect of brand image and brand reputation on sustainable FP of … logistics companies. Results of the study highlighted that brand image and brand reputation has significant psychological effect …
Persistent link: https://www.econbiz.de/10012422615
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Investigating the impact of service quality dimensions on reputation and brand trust
Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17
Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation … on brand trust and brand reputation. Research limitations/implications: – The population of the research was limited to … impact of service quality dimensions and the level of impact of each dimension on brand reputation and trust, in order to …
Persistent link: https://www.econbiz.de/10011823495
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A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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Markenaufbau im Internet : Identifikation und Analyse zentraler Wirkungselemente der Unternehmensidentität im Rahmen der Einstellungsbildung von Online-Shop-Besuchern
Suckow, Christina - 2011
Der Aufbau der Unternehmensmarke findet in der Regel über die Entwicklung und Kommunikation der Unternehmensidentität statt. Christina Suckow identifiziert relevante Elemente, mithilfe derer die Identität reiner E-Brands über die Webseite aufgebaut und transportiert wird. Im Rahmen einer...
Persistent link: https://www.econbiz.de/10014425320
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The Relationship between Household Lifecycle and Brand Loyalty
Trinh, Giang; Wright, Malcolm - 2011
This research investigates changes in brand loyalty as households pass from one stage of the household life cycle to another. Analysing 45 brands in three consumer product categories in the UK, we find that the changes follow a U shape pattern. Brand loyalty declines sharply as households shift...
Persistent link: https://www.econbiz.de/10014182220
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Cancel Culture and Consumer Behavior About Values-aligned Brands
Makridis, Christos - 2023
There has been a surge in political polarization and discrimination based on religious and political attitudes in the workplace. Using a nationally-representative sample of nearly 3,000 respondents, this paper presents new empirical evidence on the incidence of social hostilities in the...
Persistent link: https://www.econbiz.de/10014253935
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Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium
Bronnenberg, Bart J. - 2016
We estimate the effect of information on consumers' willingness to pay for branded goods in physically homogeneous consumer packaged goods categories. In a case study of headache remedies, we find that college education, working in a healthcare occupation, and other proxies for product knowledge...
Persistent link: https://www.econbiz.de/10013006238
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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Antecedents brand trust and private universities reputation
Husda, Nur Elfi; Ratnawati, Tri; Kusumaningtyas, Amiartuti - In: International journal of economics and finance 9 (2017) 8, pp. 76-87
Persistent link: https://www.econbiz.de/10011714710