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Explaining Generation Y South Africans' love and satisfaction with Samsung phone brand using consumption value theory

Diniso, Chuma; Duh, Helen Inseng - In: Journal of African business 22 (2021) 4, pp. 564-577

Persistent link: https://www.econbiz.de/10012649913

Attributes of Instagram influencers impacting consumer brand engagement

Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497

Persistent link: https://www.econbiz.de/10012670702

Beauty product brand experimentation : how celebrities and reference groups influence South African female Generation Y consumers

Dalziel, Riané Cherylise - In: European journal of international management : EJIM 22 (2024) 1, pp. 31-51

Persistent link: https://www.econbiz.de/10014513932

Customer satisfaction and brand loyalty amongst South African Millennials during the Covid-19 Pandemic

Msosa, Steven Kayambazinthu - 2023

Persistent link: https://www.econbiz.de/10014322298

Antecedents of brand loyalty in South African retail banking

Taoana, Mokgadi Cleopatra; Quaye, Emmanuel Silva; … - In: Journal of financial services marketing 27 (2022) 2, pp. 65-80

Persistent link: https://www.econbiz.de/10013270395

Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust

Quaye, Emmanuel Silva; Taoana, Cleopatra; Abratt, Russell; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 363-382

Persistent link: https://www.econbiz.de/10013270439

Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands

Shezi, Nkosinamandla - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 41-57

Persistent link: https://www.econbiz.de/10013336011

Evoked nostalgia and behavioural outcomes of South African generation X and Y consumers : a case of Disney and Disney+

Heyns, G.; Pentz, C. D.; Preez-Snyman, R. du - In: African journal of business and economic research : AJBER 18 (2023) 1, pp. 7-33

Persistent link: https://www.econbiz.de/10014555773

Discovering surrogate branding via online image development : a case from India

Jain, Varsha; Kitchen, Philip J.; Ganesh B. E.; Garg, … - In: International journal of management concepts and … 12 (2019) 3, pp. 342-359

Persistent link: https://www.econbiz.de/10012105416

Are young adult Chinese status and fashion clothing brand conscious?

O'Cass, Aron; Siahtiri, Vida - In: Journal of fashion marketing and management 18 (2014) 3, pp. 284-300

Persistent link: https://www.econbiz.de/10010392841

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