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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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Omnichannel approach : factors affecting consumer acceptance
Silva, Susana C.; Martins, Carla Carvalho; Sousa, João … - In: Journal of marketing channels : ... distribution … 25 (2018) 1/2, pp. 73-84
Persistent link: https://www.econbiz.de/10012119165
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Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - In: Qualitative market research : an international journal 20 (2017) 2, pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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The effects of digital media advertising content on message acceptance or rejection : brand trust as a moderating factor
Pintado, Teresa; Sanchez, Joaquin; Carcelén, Sonia; … - In: Journal of internet commerce 16 (2017) 4, pp. 364-384
Persistent link: https://www.econbiz.de/10011804517
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The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla; Reyes-Mercado, Pável - In: International journal of business competition and … 6 (2018) 2, pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
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An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy - In: Journal of global marketing 31 (2018) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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Do Store Brands Influence Acceptance of New Products?
Abril, Carmen; Martos, Mercedes - 2010
This paper analyzes the factors influencing consumer acceptance of new products by focusing on the analysis of new store brand products launched by the retailer under distributor brand name. The aim of the research is to better understand whether store brands represent any barrier to consumer...
Persistent link: https://www.econbiz.de/10014206958