Narrow search
Showing 1 - 10 of 668
Cover Image
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000415119
Cover Image
Why store brand penetration varies by retailer
Dhar, Sanjay K.; Hoch, Stephen J. - 1997
Persistent link: https://www.econbiz.de/10000988118
Cover Image
Why do manufacturers' products carry retailers' brands? : A transaction cost theory of private branding
Chen, Shih-fen; Hennart, Jean-François Marie André - 1995
Persistent link: https://www.econbiz.de/10000921771
Cover Image
Constructing competitive spaces : on the corporate practice of British retailer-supplier relationships
Hughes, A. - In: Environment & planning 31 (1999) 5, pp. 819-839
Persistent link: https://www.econbiz.de/10001378731
Cover Image
Markenmanagement im Zeitalter von Konzentrationsprozessen und Machtverschiebungen auf mehrstufigen Märkten
Berndt, Ralph - In: Unternehmen im Wandel - Change Management : mit 11 Tabellen, (pp. 199-221). 1998
Persistent link: https://www.econbiz.de/10001323096
Cover Image
Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
Cover Image
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of food products marketing 21 (2015) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
Cover Image
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.; Bailey, DeeVon; Curtis, Kynda R. - In: Journal of food products marketing 21 (2015) 3, pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Cover Image
Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Cover Image
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182