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Subject
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Markenführung
Consumer behaviour
72
Konsumentenverhalten
72
Advertising
49
Werbung
48
Brand management
38
Meta-analysis
37
Meta-Analyse
34
Advertising effects
33
Werbewirkung
33
Markenimage
27
Brand image
25
Marktforschung
18
Theorie
18
Bibliometrie
17
Deutschland
17
Germany
17
Luxury goods
17
Luxusgüter
17
Bibliometrics
16
Market research
16
Beziehungsmarketing
15
Brand
15
Markenartikel
15
Relationship marketing
15
Theory
15
Betriebswirtschaftslehre
14
Internet marketing
14
Marketingmanagement
14
Online-Marketing
14
Marketing management
13
Social Web
13
Social web
13
Business economics
12
Empirical method
11
Empirische Methode
11
B-to-B-Marketing
10
Business-to-business marketing
10
Gender
10
Geschlecht
10
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Undetermined
20
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Article
32
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
34
Aufsatz in Zeitschrift
34
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
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Language
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English
36
Author
All
Christodoulides, George
27
Eisend, Martin
8
Leek, Sheena
4
Veloutsou, Cleopatra
4
Chatzipanagiotou, Kalliopi
3
De Chernatony, Leslie
3
Michaelidou, Nina
3
Pappu, Ravi
3
Karpinska-Krakowiak, Malgorzata
2
Khan, M. Sajid
2
Mandler, Timo
2
Siamagka, Nikoletta Theofania
2
Stathopoulou, Anastasia
2
Wiedmann, Klaus-Peter
2
Apaolaza, Vanessa
1
Arslanagic-Kalajdzic, Maja
1
Balabanis, George
1
Bartsch, Fabian
1
Bergkvist, Lars
1
Blackshaw, Pete
1
Boisvert, Jean
1
Borel, Laurence
1
Borel, Laurence-Helene
1
Brakus, J. Joško
1
Coleman, Darren
1
Coleman, Darren Andrew
1
Cottam, Susan
1
Dahlén, Micael
1
Davvetas, Vasileios
1
Desveaud, Kathleen
1
Diamantopoulos, Adamantios
1
Gerrath, Maximilian H. E. E.
1
Ghantous, Nabil
1
Hartmann, Patrick
1
Jevons, Colin
1
Pedeliento, Giuseppe
1
Qiao, Jiayu
1
Rosengren, Sara
1
Sauer, Nicola E.
1
Siamagka, Nikoletta-Theofania
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
6
The journal of product & brand management
4
Journal of international marketing
3
Journal of strategic marketing
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Psychology & marketing
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
36
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1
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36
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1
Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia
;
Borel, Laurence
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10011674020
Saved in:
2
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
3
Branding in the post-internet era
Christodoulides, George
- In:
Marketing theory
9
(
2009
)
1
,
pp. 141-144
Persistent link: https://www.econbiz.de/10003826415
Saved in:
4
Breaking free from the industrial age paradigm of branding
Christodoulides, George
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 291-293
Persistent link: https://www.econbiz.de/10003653617
Saved in:
5
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
6
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
7
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Saved in:
8
Special issue: Business to business branding
Christodoulides, George
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009491983
Saved in:
9
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
10
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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