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Markenführung
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Portfolio-Management
43,807
Portfolio selection
43,463
Theorie
34,367
Theory
33,912
Electronic Commerce
23,025
E-commerce
20,655
Zinsstruktur
14,670
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14,452
USA
11,139
Online-Handel
11,076
Online retailing
11,031
United States
10,680
Relationship marketing
9,980
Beziehungsmarketing
9,952
Deutschland
8,051
Kapitaleinkommen
8,034
Capital income
8,014
Brand management
7,628
Germany
7,478
Schätzung
7,194
Estimation
7,022
Brand image
6,674
Markenimage
6,634
Welt
6,318
World
6,254
Internet
6,122
Social Web
6,120
Social web
6,117
Customer satisfaction
5,960
Online-Marketing
5,901
Risk
5,892
Risiko
5,879
Internet marketing
5,836
Kundenzufriedenheit
5,806
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5,738
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5,637
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Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Uggla, Henrik
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Dawes, John
17
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Burmann, Christoph
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Fournier, Susan
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Dens, Nathalie
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
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Springer Fachmedien Wiesbaden
15
Information Resources Management Association
7
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
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Journal of business research : JBR
412
The journal of product & brand management
289
The journal of brand management : an international journal
278
Journal of retailing and consumer services
254
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
Journal of marketing communications
75
International journal of hospitality management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing intelligence & planning
60
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
SpringerLink / Bücher
57
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing
50
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of promotion management : JPM
47
The IUP journal of brand management : IJBRM
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
36
Journal of retailing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
33
Qualitative market research : an international journal
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
7,585
BASE
2
EconStor
1
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1
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7,588
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date (oldest first)
1
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
2
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19
vaccination
intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
3
COVID-19 vaccine hesitation and brand choice uncertainty
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 495-516
Persistent link: https://www.econbiz.de/10014461505
Saved in:
4
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
5
Markenaufbau im Internet : Identifikation und Analyse zentraler Wirkungselemente der Unternehmensidentität im Rahmen der Einstellungsbildung von Online-Shop-Besuchern
Suckow, Christina
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008857101
Saved in:
6
Drivers of brand trust in internet retailing
Ruparelia, Nimisha
;
White, Lesley
;
Hughes, Late
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 250-260
Persistent link: https://www.econbiz.de/10008658574
Saved in:
7
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
8
The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
9
Developing an online shopping value framework for consumers of non-store fashion brands
Dlodlo, Nobukhosi
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1359-1373
Persistent link: https://www.econbiz.de/10011279824
Saved in:
10
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
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