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~subject:"Markenführung"
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Markenführung
Consumer behaviour
33
Konsumentenverhalten
33
Beziehungsmarketing
18
Relationship marketing
18
Brand management
16
Customer satisfaction
13
Kundenzufriedenheit
13
Marketing management
13
Marketingmanagement
13
Australia
11
Australien
11
Brand image
11
Firm performance
11
Innovation
11
Markenimage
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China
10
Unternehmenserfolg
10
Brand
9
Markenartikel
9
Luxury goods
8
Luxusgüter
8
Service quality
8
Betriebliche Wertschöpfung
7
Dienstleistungsqualität
7
Emotion
7
Innovation management
7
Innovationsmanagement
7
Value creation
7
Customer value
6
Kundenwert
6
Social Web
6
Social web
6
Customer integration
5
Dienstleistungssektor
5
Industrie
5
Internet marketing
5
Kundenintegration
5
Leistungsmotivation
5
Manufacturing industries
5
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English
16
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Ngo, Liem Viet
9
Shao, Wei
7
O'Cass, Aron
3
Grace, Debra
2
Gregory, Gary
2
Jin, Ting
2
Ross, Mitchell
2
Thaichon, Park
2
An, Jake
1
Bucic, Tania
1
Diem Khac Xuan Do
1
Duffy, Sarah
1
Hoang Thi Phuong Thao
1
Huynh Ba Chan Nhu
1
Jones, Richard Gyrd
1
Le Thi Hong Tam
1
Lu, Lu
1
Merrilees, Bill
1
Miller, Dale
1
Miller, Ryan
1
Northey, Gavin
1
Oanh Dinh Yen Nguyen
1
Oppewal, Harmen
1
Paramita, Widya
1
Prentice, Catherine
1
Quach, Sara
1
Quan Ha Minh Tran
1
Ros, Mitchell
1
Siahtiri, Vida
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Tran Ha Minh Quan
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Journal of retailing and consumer services
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Luxury marketing, sustainability and technology : the future of luxury management
1
Marketing intelligence & planning
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
16
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1
Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake
;
Diem Khac Xuan Do
;
Ngo, Liem Viet
;
Tran Ha …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
Saved in:
2
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
3
Introduction to the special issue: Harnessing the power of brand and co-created innovation
Uncles, Mark
;
Ngo, Liem Viet
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 307-309
Persistent link: https://www.econbiz.de/10011753080
Saved in:
4
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
5
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
6
Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective
Paramita, Widya
;
Huynh Ba Chan Nhu
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648851
Saved in:
7
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
8
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
9
Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet
;
Gregory, Gary
;
Miller, Ryan
;
Lu, Lu
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
Saved in:
10
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
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