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Measuring the influence of social commerce dimensions on Iranian customer brand loyalty
Sarhangi, Nima Hassanzadeh; Nezafati, Navid; Zomorodi, … - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 165-193
Persistent link: https://www.econbiz.de/10014309235
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Building brand advocacy on social media to improve brand equity
Mathur, Manisha - In: International journal of electronic marketing and … 10 (2019) 2, pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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Branding co-creation with members of online brand communities
Hajli, Nick; Mohana Shanmugam; Papagiannidis, Savvas; … - In: Journal of business research : JBR 70 (2017), pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
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Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
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Consumer behavior on Facebook : does consumer participation bring positive consumer evaluation of the brand?
Ho, Ching-wei - In: EuroMed journal of business 9 (2014) 3, pp. 252-267
Persistent link: https://www.econbiz.de/10010416279
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The effect of social media on perceived information credibility and decision making
Cooley, Delonia; Parks-Yancy, Rochelle - In: Journal of internet commerce 18 (2019) 3, pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
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How trust moderates social media engagement and brand equity
Chahal, Hardeep; Rani, Anu - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
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Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
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Extending lead-user theory to a virtual brand community : the roles of flow experience and trust
Wang, Li; Yang, Yuan; Li, Yishuai - In: Asian business & management 20 (2021) 5, pp. 618-643
Persistent link: https://www.econbiz.de/10012666216