//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Picture For Proof (PFPs) : aes...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Ästhetik
796
Aesthetics
716
Deep learning
396
deep learning
326
Künstliche Intelligenz
239
Artificial intelligence
237
Theorie
214
Theory
211
Consumer behaviour
206
Konsumentenverhalten
206
Forecasting model
189
Learning process
189
Lernprozess
189
Prognoseverfahren
189
Neural networks
185
Neuronale Netze
183
Product design
127
Produktgestaltung
126
aesthetics
106
Deep Learning
91
Kunst
82
Machine learning
80
Learning
75
machine learning
75
Lernen
74
Arts
73
Social Web
65
Social web
65
Data Mining
58
Data mining
57
Emotion
52
Experiment
52
Brand management
51
USA
50
Markenimage
48
Brand image
46
United States
45
Time series analysis
42
Zeitreihenanalyse
42
more ...
less ...
Online availability
All
Undetermined
33
Free
2
Type of publication
All
Article
39
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
5
Book section
5
Graue Literatur
2
Hochschulschrift
2
Non-commercial literature
2
Thesis
2
Arbeitspapier
1
Collection of articles of several authors
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
44
German
6
Author
All
Bazin, Yoann
2
Colicev, Anatoli
2
Dzyabura, Daria
2
Hagtvedt, Henrik
2
Korica, Maja
2
Landwehr, Jan Rüdiger
2
Liu, Liu
2
Mizik, Natalie
2
Reimann, Martin
2
Sgourev, Stoyan V.
2
Aadland, Erik
1
Achtel, Pamela
1
Bajaj, Aditi
1
Bandyopadhyay, Chinmoy
1
Barra, Cristóbal
1
Behrouz, Banafsheh
1
Bender, Thomas
1
Berthon, Pierre R.
1
Biehl-Missal, Brigitte
1
Bond, Samuel D.
1
Brasel, S. Adam
1
Brown, Pauline
1
Burghausen, Mario
1
Buschgens, Mark
1
Caruana, Albert
1
Chan, Tsang-sing
1
Claes, Kim
1
Clayton, Russell B.
1
Cui, Geng
1
Cuny, Caroline
1
Cutcher, Leanne
1
Duff, Brittany R. L.
1
Figueiredo, Bernardo
1
Formilan, Giovanni
1
Fornerino, Marianela
1
Godart, Frédéric
1
Guan, Dawei
1
Guchait, Priyanko
1
Hakkarainen, Tuuli
1
Harlan, H. William
1
more ...
less ...
Published in...
All
International journal of wine business research : IJWBR
3
Journal of retailing and consumer services
3
Journal of business research : JBR
2
Journal of current issues and research in advertising
2
Journal of marketing research
2
Administrative science quarterly : ASQ
1
Aestetics and style in strategy
1
Brand the Future : systematische Markenentwicklung im B2B
1
Design Management konkret
1
Dissertation.de
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management inquiry
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NES working paper series : working paper
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The international review of retail, distribution and consumer research
1
The journal of asset management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Theoretical economics letters
1
Work, employment & society : a journal of the British Sociological Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
50
Showing
1
-
10
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
2
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
3
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
4
Fashion and organization studies : exploring conceptual paradoxes and empirical opportunities
Korica, Maja
;
Bazin, Yoann
- In:
Organization studies : an international …
40
(
2019
)
10
,
pp. 1481-1497
Persistent link: https://www.econbiz.de/10012137105
Saved in:
5
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
6
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
7
Cutting through the clutter : purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism
Vilnai-Yavetz, Iris
;
Ran, Koren
- In:
The international review of retail, distribution and …
23
(
2013
)
4
,
pp. 394-417
Persistent link: https://www.econbiz.de/10009788547
Saved in:
8
Art, fashion, and anti-consumption
Biehl-Missal, Brigitte
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 245-257
Persistent link: https://www.econbiz.de/10010126225
Saved in:
9
Relations in aesthetic space : how color enables market positioning
Sgourev, Stoyan V.
;
Aadland, Erik
;
Formilan, Giovanni
- In:
Administrative science quarterly : ASQ
68
(
2023
)
1
,
pp. 146-185
Persistent link: https://www.econbiz.de/10014240188
Saved in:
10
How do fast-fashion copycats affect the popularity of premium brands? : evidence from social media
Shi, Zijun
;
Liu, Xiao
;
Lee, Dokyun
;
Srinivasan, Kannan
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1027-1051
Persistent link: https://www.econbiz.de/10014427257
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->