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Markenführung
Consumer behaviour
35
Konsumentenverhalten
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Brand image
14
Brand management
14
Internet marketing
14
Markenimage
14
Online-Marketing
14
Social Web
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Social web
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Beziehungsmarketing
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Relationship marketing
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Großbritannien
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United Kingdom
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Brand
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Markenartikel
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Luxury goods
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Luxusgüter
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Advertising effects
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Emotion
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Ethics
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Marketing management
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Marketingmanagement
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Measurement
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Messung
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Mobile Anwendung
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Mobile application
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Werbewirkung
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Advertising
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B-to-B-Marketing
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Brand loyalty
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Business-to-business marketing
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Cluster analysis
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Clusteranalyse
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Comparison
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Ethik
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Internet
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Michaelidou, Nina
7
Stocchi, Lara
7
Fuller, Rachel
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Siamagka, Nikoletta Theofania
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Cadogan, John W.
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Christodoulides, George
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Micevski, Milena
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Wright, Malcolm
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Anesbury, Zachary
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Banelis, Melissa
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Chaput, Luciana
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Christofi, Michael
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Dewsnap, Belinda
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Driesener, Carl
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Gregoric, Anna
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Pare, Vipul
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Pourazad, Naser
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Romaniuk, Jenni
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Siamagka, Nikoletta-Theofania
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The journal of product & brand management
3
European journal of marketing
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Australasian marketing journal
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of business research : JBR
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ECONIS (ZBW)
14
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11
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
12
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
13
Identity expressiveness in marketing : review and future research agenda
Zhu, Dandan
;
Michaelidou, Nina
;
Dewsnap, Belinda
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 143-216
Persistent link: https://www.econbiz.de/10014466298
Saved in:
14
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
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