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~subject:"Markenimage"
~subject:"Marketingmanagement"
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Brand morphing across Wal-Mart...
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Markenimage
Marketingmanagement
Kanada
48,257
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Burmann, Christoph
99
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43
Melewar, T. C.
37
Esch, Franz-Rudolf
36
Huber, Frank
36
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Bang, Nguyen
28
Baumgarth, Carsten
28
Diamantopoulos, Adamantios
28
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25
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24
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24
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Gil Saura, Irene
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Veloutsou, Cleopatra
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Haufe-Lexware GmbH & Co. KG
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IGI Global
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Verlag Dr. Kovač
5
American Marketing Association
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Books on Demand GmbH <Norderstedt>
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NetLibrary, Inc
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Friedrich-Schiller-Universität Jena
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Gesellschaft zur Erforschung des Markenwesens
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Information Resources Management Association
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
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Centre d'Observation Economique
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Christian-Albrechts-Universität zu Kiel
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Deutsches Hygiene-Museum
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Edward Elgar Publishing
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Fachhochschule Reutlingen / European School of Business
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Harvard Graduate School of Business Administration
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International Association for the Study of Insurance Economics
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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National Bureau of Economic Research
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Universität Mannheim
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Wissenschaftlicher Verlag Berlin
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AMA Winter Academic Conference <2021, Online>
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Center of Market Oriented Product and Production Management
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Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
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Journal of business research : JBR
512
The journal of brand management : an international journal
373
The journal of product & brand management
317
Journal of retailing and consumer services
269
Psychology & marketing
136
European journal of marketing : EJM
118
Asia Pacific journal of marketing and logistics
115
Tourism management : research, policies, practice
101
Journal of travel and tourism marketing
99
Journal of marketing communications
97
SpringerLink / Bücher
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Journal of strategic marketing
87
Marketing intelligence & planning
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International journal of hospitality management
83
Journal of international consumer marketing
75
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
73
International marketing review
71
Journal of marketing management : MM
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of marketing
68
Journal of global marketing
66
Marketing letters : a journal of research in marketing
64
Cogent business & management
62
Journal of the Academy of Marketing Science
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
52
Journal of promotion management : JPM
52
International journal of advertising : the quarterly review of marketing communications
50
International journal of internet marketing and advertising : IJIMA
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of Islamic marketing
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of advertising : the review of marketing communications
47
International journal of retail & distribution management
47
Journal of marketing research : JMR
46
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ECONIS (ZBW)
12,011
USB Cologne (EcoSocSci)
103
USB Cologne (business full texts)
17
EconStor
12
BASE
2
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1
A study of the internationalization-performance relationship in global retailing : the moderating role of brand standardization and cultural diversity
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 57-76
Persistent link: https://www.econbiz.de/10012484463
Saved in:
2
Why do manufacturers' products carry retailers' brands? : A transaction cost theory of private branding
Chen, Shih-fen
;
Hennart, Jean-François Marie André
-
1995
Persistent link: https://www.econbiz.de/10000921771
Saved in:
3
Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall
- In:
International journal of retail & distribution management
43
(
2015
)
12
,
pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
Saved in:
4
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
Saved in:
5
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
6
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Saved in:
7
Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Chatterjee, Shuvam
- In:
International journal of trade and global markets
8
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
Saved in:
8
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
9
The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala
;
Checchinato, Francesca
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
Saved in:
10
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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