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Markenimage
Marketingmanagement
16,903
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3,471
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2,684
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2,680
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1,366
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1,125
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1,095
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1,028
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1,023
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867
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Social Web
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Keller, Kevin Lane
7
Melewar, T. C.
6
O'Cass, Aron
5
Šerić, Maja
5
Bang Nguyen Viet
4
Gierl, Heribert
4
Hattula, Marcus
4
Hirvonen, Saku
4
Laukkanen, Tommi
4
Wiedmann, Klaus-Peter
4
Avery, Jill
3
Barnier, Virginie de
3
Baumann, Chris
3
Burmann, Christoph
3
Christodoulides, George
3
Eisend, Martin
3
Foroudi, Pantea
3
Gil Saura, Irene
3
Glynn, Mark S.
3
Gray, David
3
Hoeffler, Steve
3
Huber, Frank
3
Loureiro, Sandra Maria Correia
3
MacInnis, Deborah J.
3
Mirzaei, Abas
3
Pappu, Ravi
3
Sriram, S.
3
Srivastava, R. K.
3
St. Davčik, Nebojša
3
Tikkanen, Henrikki
3
Abril Barrie, Carmen
2
Anabila, Peter
2
Anees-ur-Rehman, Muhammad
2
Antwerpes, Sarah
2
Aspara, Jaakko
2
Baghi, Ilaria
2
Bahreinizad, Manizheh
2
Bajpai, Naval
2
Bamfo, Bylon Abeeku
2
Banerjee, Shubhomoy
2
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Finansovyj Universitet
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Journal of business research : JBR
32
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of the Academy of Marketing Science
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
Journal of retailing and consumer services
7
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
SpringerLink / Bücher
5
Business horizons
4
European research studies
4
Gabler Edition Wissenschaft
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of emerging markets
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
620
USB Cologne (EcoSocSci)
1
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1
Investigating the factors influencing consumers' purchase intention for electric cars : an emerging market perspective
Trivedi, Jay P.
;
Kishore, Kaushal
- In:
International journal of economics and business …
20
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012271191
Saved in:
2
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
3
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
4
Der Mehrwert der Marke: ein Decision-Support-Modell zur empirischen Messung des Marken-Mehrwertes
Sebastian, Karl-Heinz
;
Kolvenbach, Claus
-
1999
Persistent link: https://www.econbiz.de/10001392477
Saved in:
5
Brand loyalty among Norwegian car owners
Jørgensen, Finn
;
Mathisen, Terje Andreas
;
Pedersen, Hassa
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 256-264
Persistent link: https://www.econbiz.de/10011528702
Saved in:
6
Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
Saved in:
7
Brand name types and consumer demand : evidence from China's automobile market
Wu, Fang
;
Sun, Qi
;
Grewal, Rajdeep
;
Li, Shanjun
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 158-175
Persistent link: https://www.econbiz.de/10012177252
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8
Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
-
2000
Persistent link: https://www.econbiz.de/10001431447
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9
Auswirkungen eines Tempolimits auf die Einstellung gegenüber deutschen Pkw im Ausland
Gierl, Heribert
(
contributor
)
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001496641
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10
Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772621
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