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Markenimage
Consumer behaviour
13
Konsumentenverhalten
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Customer satisfaction
6
Relationship marketing
6
Slovenia
6
Beziehungsmarketing
5
Bosnia and Herzegovina
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Brand management
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Kundenzufriedenheit
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Markenführung
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Serbia
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Advertising
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Brand image
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Consumer attitudes
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Marketing strategies
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Product origin
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Werbung
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Brand
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Corporate reputation
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Corporate social responsibility
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Environmental consciousness
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Markenartikel
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Multinational companies
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Nachhaltige Entwicklung
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Perception
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Sustainable development
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Umweltbewusstsein
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Wahrnehmung
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Business services
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Client-perceived value
2
Confidence
2
Corporate Social Responsibility
2
Customer value
2
DIY retail
2
Dienstleistungsqualität
2
Eastern Europe
2
Emotion
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Firmenimage
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Diamantopoulos, Adamantios
3
Arslanagic-Kalajdzic, Maja
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Florack, Arnd
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Gidaković, Petar
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Zabkar, Vesna
2
Žabkar, Vesna
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Egger, Martin
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Kolbl, Živa
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Kos Koklič, Mateja
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Journal of business research : JBR
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British journal of management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
2
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
3
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
4
The influence of brand sustainability on purchase intentions : the mediating role of brand impressions and brand attitudes
Gidaković, Petar
;
Kos Koklič, Mateja
;
Zečević, Mila
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 556-568
Persistent link: https://www.econbiz.de/10013463722
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