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Markenimage
Consumer behaviour
48
Konsumentenverhalten
46
Brand management
23
Markenführung
22
Brand image
14
Markenartikel
14
Brand
12
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Kundenmanagement
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Marketingmanagement
5
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Cognition
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Experiential marketing
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Online-Marketing
4
Strategisches Management
4
Advertising
3
Advertising effects
3
Artificial intelligence
3
Brand equity
3
Brand extension
3
Creativity
3
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Schmitt, Bernd
12
Brakus, J. Joško
3
Cote, Joseph A.
2
Esch, Franz-Rudolf
2
Henderson, Pamela W.
2
Zhang, Shi
2
Alba, Joseph W.
1
Alvarez, Claudio
1
Christodoulides, George
1
Eisingerich, Andreas B
1
Elger, Christian Erich
1
Fournier, Susan
1
Gerrath, Maximilian H. E. E.
1
Langner, Tobias
1
Leong, Siew Meng
1
Lutz, Richard J.
1
Meyer, Anton
1
Möll, Thorsten
1
Neuhaus, Carolin
1
O'Guinn, Thomas C.
1
Pan, Yigang
1
Park, C. Whan
1
Park, Jason Whan
1
Raffelt, Ursula
1
Redler, Joern
1
Schmitt, Bernd H.
1
Schmitt, Bernd Herbert
1
Siamagka, Nikoletta Theofania
1
Siew Meng Leong
1
Simonson, Alex
1
Sorescu, Alina
1
Steenkamp, Jan-Benedict E. M.
1
Swaminathan, Vanitha
1
Zarantonello, Lia
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Brand management ; Vol. 1
3
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Cracking the code : leveraging consumer psychology to drive profitability
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Psychology & marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
1
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1
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
2
Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
Saved in:
3
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
Saved in:
4
The brand anchoring effect : a judgment bias resulting from brand awareness and temporary accessiblity
Esch, Franz-Rudolf
;
Schmitt, Bernd
;
Redler, Joern
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003835545
Saved in:
5
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
6
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
7
Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
Saved in:
8
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
9
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
10
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
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