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Building better causal models to measure the relationship between attitudes and customer loyality
Martinez Garcia, Jose Antonio; Martinez Caro, Laura - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 437-447
Persistent link: https://www.econbiz.de/10003746151
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An ex-ante approach to brand capability valuation
Ratnatunga, Janek; Ewing, Michael - In: Journal of business research : JBR 62 (2009) 3, pp. 323-331
Persistent link: https://www.econbiz.de/10003840057
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Standing out from the crowd : the caucus methodology for eliciting brand associations across competitors
McCarthy, Michael S.; Oakenfull, Gillian - In: Journal of advertising research 54 (2014) 2, pp. 163-177
Persistent link: https://www.econbiz.de/10010383785
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Brand valuation and IMC
Seddon, Joanna - In: Integrated brand marketing and measuring returns, (pp. 9-57). 2010
Persistent link: https://www.econbiz.de/10003988775
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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Impact of musical fits and image of different mails on consumer purchase behaviour
Srivastava, R. K. - In: International journal of Indian culture and business … 12 (2016) 3, pp. 318-341
Persistent link: https://www.econbiz.de/10011664461
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The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
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Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela - In: International journal of sustainable economies … 3 (2014) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10010511504
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856