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Beziehungen zwischen Konsumenten und Marken : eine empirische Untersuchung von Markenbeziehungen
Lorenz, Bettina - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003775334
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The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, P. K.; Singh, Sarabjot - In: International journal of electronic customer … 8 (2014) 1/3, pp. 31-50
Persistent link: https://www.econbiz.de/10011471090
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Strategische Positionierung im Finanzdienstleistungsbereich : zur Erzielung nachhaltiger Wettbewerbsvorteile
Wolfersberger, Hans Peter - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002167610
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Customer Engagement Marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...
Persistent link: https://www.econbiz.de/10012396394
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Customer engagement marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011671138
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Medical insurance mayhem : one woman's struggle for information
Bish, Rachael - In: International journal of business and economics 16 (2017) 2, pp. 219-225
Persistent link: https://www.econbiz.de/10011971508
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Influence of customer relationship management, brand equity, perceived product quality, perceived price on customer value and purchase intention (studies Philips light bulb in Bata...
Hakim, Lukmanul; Susanti, Nanis; Ujianto - In: International journal of economics and finance 9 (2017) 7, pp. 122-131
Persistent link: https://www.econbiz.de/10011713816
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Beziehungen zwischen Konsumenten und Marken : Eine empirische Untersuchung von Markenbeziehungen
Lorenz, Bettina (contributor) - 2009
Methodologische und theoretische Grundlagen der Arbeit -- Von zwischenmenschlichen Beziehungen zu Konsumenten- Marken-Beziehungen -- Dimensionen und Determinanten der Konsumenten-Marken-Beziehung -- Methodik und Ergebnisse der empirischen Untersuchung zur Überprüfung der Hypothesen zur...
Persistent link: https://www.econbiz.de/10014014855
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Bedeutung der Brand Experience für die Markenführung im Internet
Burmann, Christoph; Eilers, Daniela; Hemmann, Frank - Universität <Bremen> / Lehrstuhl für Innovatives … - 2010
Persistent link: https://www.econbiz.de/10009347534