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Markenimage
Innovation
88,538
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79,057
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78,625
Theorie
25,557
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25,084
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10,587
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10,135
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9,994
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9,488
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9,474
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9,312
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9,309
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7,752
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7,749
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6,744
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6,647
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6,576
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5,957
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5,873
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5,779
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5,766
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5,558
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5,157
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5,112
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4,978
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Phau, Ian
28
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26
Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Huber, Frank
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Fetscherin, Marc
13
Gierl, Heribert
13
Shimul, Anwar Sadat
13
Veloutsou, Cleopatra
13
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12
Khamitov, Mansur
12
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12
Paul, Justin
12
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12
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11
Das, Gopal
11
De Chernatony, Leslie
11
Gil Saura, Irene
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11
Johnson, Lester W.
11
Liu, Chih-Hsing
11
Park, Jungkun
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Pelsmacker, Patrick de
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Valette-Florence, Pierre
11
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10
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10
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10
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DerMarkentag <Veranstaltung> <8., 2021, Online>
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Friedrich-Schiller-Universität Jena
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Peter Lang GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Uniwersytet Ekonomiczny w Katowicach
1
Verlag Franz Vahlen
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
369
The journal of product & brand management
244
Journal of retailing and consumer services
223
The journal of brand management : an international journal
214
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
47
Journal of fashion marketing and management
45
Journal of marketing
44
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of the Academy of Marketing Science
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
38
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
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ECONIS (ZBW)
6,597
USB Cologne (EcoSocSci)
7
BASE
1
EconStor
1
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1
The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia
Harlie, M.
;
Periyadi
;
Zulfikar, Rizka
;
Permana, Yudi
- In:
International journal of management innovation systems …
6
(
2021
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012647926
Saved in:
2
An examination of New Product Development strategy and brand equity approaches for retailers
Tsai, Ming-tien
;
Lai, MengKuan
;
Chen, Ching-liang
- In:
International journal of services technology and management
11
(
2009
)
4
,
pp. 355-373
Persistent link: https://www.econbiz.de/10003840865
Saved in:
3
Emotion und Marke als Einflussfaktor der wahrgenommenen Preisfairness : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Heußler, Tobias
-
2006
Persistent link: https://www.econbiz.de/10003297819
Saved in:
4
Praxisbuch
Produktmanagement
: Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl
Großklaus, Rainer H. G.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003456598
Saved in:
5
The economy of icons : how business manufactures meaning
Sternberg, Ernest
-
1999
Persistent link: https://www.econbiz.de/10001361771
Saved in:
6
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
7
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Saved in:
8
Werbung mit irrelevanten Produktattributen
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
4
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003835953
Saved in:
9
Ein kleiner Kasten verändert den Musikmarkt: das Erfolgsgeheimnis des iPod
Strätling, Thomas
;
Weinen, Ralf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 36-51
Persistent link: https://www.econbiz.de/10003502727
Saved in:
10
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek
;
Merrilees, Bill
;
Miller, Dale E.
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 526-536
Persistent link: https://www.econbiz.de/10009613734
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