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Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
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Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Journal of fashion marketing and management 21 (2017) 1, pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
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Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan; Kumar, Ravi Shekhar - In: Brand research : [an outcome of the second …, (pp. 124-140). 2009
Persistent link: https://www.econbiz.de/10009623338
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Fashion value brands : the relationship between identity and image
Ross, Jill; Harradine, Rod - In: Journal of fashion marketing and management 15 (2011) 3, pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019
Persistent link: https://www.econbiz.de/10012008489
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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Journal of promotion management : JPM 24 (2018) 3, pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
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The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
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An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon; Pedersen, Zack P.; Williams, Antonio S.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
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Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion
Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49
sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was … fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers … that the relationship between ATSL and two CBBE blocks (i.e. brand building block (BBB) and brand understanding block (BUB …
Persistent link: https://www.econbiz.de/10014505234
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569