Narrow search
Showing 1 - 7 of 7
Cover Image
Rechte als zentrale Wirtschaftsgüter der e-conomy : theoretische Grundlagen - konzeptionelle Ansätze - Beispiele
Blümelhuber, Christian - 2000
Persistent link: https://www.econbiz.de/10001477861
Cover Image
The moderating role of consumer knowledge in evaluations of brand alliances
Köstring, Christoph; Blümelhuber, Christian - In: Marketing : journal of research and management 3 (2007) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003461557
Cover Image
Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics
Brunk, Katja H. - In: Journal of business research : JBR 63 (2010) 3, pp. 255-262
Persistent link: https://www.econbiz.de/10003959639
Cover Image
Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H. - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
Cover Image
Towards a better understanding of the ethical brand and its management
Brunk, Katja H. - In: The Routledge companion to contemporary brand management, (pp. 280-293). 2016
Persistent link: https://www.econbiz.de/10011515403
Cover Image
Commentary essay on "Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics"
Cohn, Deborah Y. - In: Journal of business research : JBR 63 (2010) 12, pp. 1267-1268
Persistent link: https://www.econbiz.de/10008747518
Cover Image
How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.; De Boer, Cara - In: Journal of business ethics : JBE 161 (2020) 2, pp. 443-458
Persistent link: https://www.econbiz.de/10012207534