Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Path Dependence in Decision-Ma...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Advertising
49
Werbung
48
Konsumentenverhalten
43
Consumer behaviour
42
Meta-analysis
37
Meta-Analyse
34
Advertising effects
30
Werbewirkung
30
Theorie
28
Theory
25
Deutschland
24
Management
23
Germany
22
Betriebswirtschaftslehre
18
Marktforschung
17
Bibliometrie
15
Business economics
15
Market research
15
Strategisches Management
15
Bibliometrics
14
Path dependence
14
Pfadabhängigkeit
14
Strategic management
13
Empirical method
12
Empirische Methode
12
Gender
10
Geschlecht
10
Marketingmanagement
10
Humor
9
Marketing management
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Organisationsforschung
8
Organisationstheorie
8
Organization theory
8
Organizational behaviour
8
Relationship marketing
8
Verhalten in Organisationen
8
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Arbeitspapier
1
Working Paper
1
Language
All
English
6
German
3
Author
All
Eisend, Martin
9
Langer, Alexandra
2
Richter, Thorsten
2
Sauer, Nicola E.
2
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Bergkvist, Lars
1
Dahlén, Micael
1
Davvetas, Vasileios
1
Diamantopoulos, Adamantios
1
Karpinska-Krakowiak, Malgorzata
1
Mandler, Timo
1
Rosengren, Sara
1
more ...
less ...
Published in...
All
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
1
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
Saved in:
2
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
3
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
4
Measurement characteristics of Aaker's brand personality dimensions : lessons to be learned from human personality research
Eisend, Martin
;
Sauer, Nicola E.
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 950-958
Persistent link: https://www.econbiz.de/10010206851
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
6
Markenerfolg durch Persönlichkeit? : Einfluss von Markenpersönlichkeitsdimensionen auf die Einzigartigkeit der Marke und die Einstellung zur Marke
Richter, Thorsten
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003144982
Saved in:
7
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
8
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
9
Markenerfolg durch Persönlichkeit? : Einfluss von Markenpersönlichkeitsdimensionen auf die Einzigartigkeit der Marke und die Einstellung zur Marke
Richter, Thorsten
;
Langer, Alexandra
;
Eisend, Martin
-
2005
Persistent link: https://www.econbiz.de/10004852548
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
