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Markenimage
Consumer behaviour
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Russell W. Belk
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Brands : interdisciplinary perspectives
1
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1
Handbook on brand and experience management
1
International marketing review
1
Journal of customer behaviour
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ECONIS (ZBW)
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1
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
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2
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
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3
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
- In:
Brands : interdisciplinary perspectives
,
(pp. 34-53)
.
2015
Persistent link: https://www.econbiz.de/10010477904
Saved in:
4
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
5
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
6
A race to the top : luxury performances and conspicuous consumption at Jatt weddings
Bhardwaj, Rishi
;
Joy, Annamma
;
Belk, Russell W.
- In:
Journal of customer behaviour
21
(
2022
)
1/2
,
pp. 70-81
Persistent link: https://www.econbiz.de/10014424153
Saved in:
7
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
8
When a product takes on characteristics of the person who created it : sometimes it sounds sweeter
Folkes, Valerie S.
;
Matta, Shashi
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10009719558
Saved in:
9
When one bad apple spoils consumers' judgment of the brand : exposure to an employee's non-workplace transgression and potential remedies
Johnson, Allison R.
;
Folkes, Valerie S.
;
Wang, Juan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 725-743
Persistent link: https://www.econbiz.de/10011911298
Saved in:
10
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
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