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Markenimage
Customer satisfaction
13,741
Kundenzufriedenheit
13,605
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8,138
Consumer behaviour
8,130
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6,339
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6,316
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5,958
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4,755
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4,032
Structural equation model
4,017
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2,557
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2,556
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2,023
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2,016
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1,770
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1,766
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1,261
customer satisfaction
1,254
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1,231
Brand management
1,135
Arbeitszufriedenheit
1,134
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1,134
Brand image
1,128
Job satisfaction
1,126
Satisfaction
1,101
Qualitätsmanagement
1,087
Quality management
1,039
Emotion
1,019
Customer service
1,010
Kundenservice
1,005
Urlaubsverhalten
983
Holiday behaviour
982
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954
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954
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856
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855
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10
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7
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6
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6
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6
Wong, IpKin Anthony
6
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5
Sreejesh, S.
5
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5
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5
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4
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4
Bilgihan, Anil
4
Chahal, Hardeep
4
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4
Esmaeilpour, Majid
4
Hwang, Jinsoo
4
Hyun, Sunghyup Sean
4
Japutra, Arnold
4
Johnson, Lester W.
4
Khan, Imran
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King, Ceridwyn
4
Kumar, Vikas
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Leckie, Civilai
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Liao, Shu-Hsien
4
Liu, Chih-Hsing
4
Rather, Raouf Ahmad
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Salo, Jari
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So, Kevin Kam Fung
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Ahn, Jiseon
3
Arnhold, Ulrike
3
Aslam, Wajeeha
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Banerjee, Shubhomoy
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3
Buil, Isabel
3
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3
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3
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Journal of business research : JBR
51
Journal of retailing and consumer services
41
The journal of product & brand management
36
The journal of brand management : an international journal
28
International journal of hospitality management
23
Journal of travel and tourism marketing
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Journal of hospitality marketing & management
16
International journal of internet marketing and advertising : IJIMA
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Journal of strategic marketing
13
European journal of marketing : EJM
11
Cogent business & management
10
International journal of contemporary hospitality management
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of vacation marketing
9
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
Marketing intelligence & planning
8
Tourism management : research, policies, practice
8
Corporate reputation review
7
Journal of Islamic marketing
7
Journal of destination marketing & management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Services marketing quarterly
7
SpringerLink / Bücher
7
Tourism management perspectives : TMP
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of services technology and management
6
International journal of technology marketing : IJTMkt
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of fashion marketing and management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of the Academy of Marketing Science
6
The journal of services marketing
6
Global business review
5
International journal of business information systems : IJBIS
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International journal of consumer studies
5
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ECONIS (ZBW)
1,133
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Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
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The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam
Tran Trung Vinh
;
Truong Ba Thanh
;
Nguyen Hoang Ngan
; …
- In:
International journal of economics and business …
21
(
2021
)
3
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012508792
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3
Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses
Martensen, Anne
;
Mouritsen, Jan
- In:
Total quality management & business excellence : an …
27
(
2016
)
7/8
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011581296
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4
Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
- In:
Customer engagement marketing
,
(pp. 269-292)
.
2018
Persistent link: https://www.econbiz.de/10011739869
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5
Online reviews and its impact on brand equity
Chakraborty, Uttam
;
Bhat, Savita
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10011859040
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6
A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Lin, Keng-Yi
- In:
International journal of services technology and management
21
(
2015
)
1/2/3
,
pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
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7
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
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8
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
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9
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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10
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
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