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The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.; Johnson, Jennifer Wiggins; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
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Social network reputation management : an international study
Becker, Kip; Nobre, Helena - In: Journal of promotion management : JPM 20 (2014) 4, pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
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Consumer social network brand identification and personal branding : how do social network users choose among brand sites?
Kucharska, Wioleta - 2016 - This version 10/10/2016
Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...
Persistent link: https://www.econbiz.de/10011802304
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Consumer's online brand-related activities on the social network Instagram : an analytical view of the motivation for these activities
Nastisin, Ludovit; Korba, Peter; Pisar, Oliver - In: Marketing i menedžment innovacij : m&mi 13 (2022) 4, pp. 164-172
Persistent link: https://www.econbiz.de/10014250277
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti; Poursaeed, Mohammad Mehdi - In: International journal of e-business research : an … 11 (2015) 4, pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
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Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola; Sicilla, María; Lopez, Manuela - In: The journal of product & brand management 24 (2015) 6, pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
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The nature of company image management and the use of brand personality in the social network environment : shifts toward consumer control
Becker, Kip; Nobre, Helena - In: Innovative business practices : prevailing a turbulent era, (pp. 211-231). 2013
Persistent link: https://www.econbiz.de/10011563769
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875