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Markenimage
Brand image
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Burmann, Christoph
91
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35
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32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Schade, Michael
24
Bauer, Hans H.
23
De Chernatony, Leslie
22
Gierl, Heribert
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Guzman, Francisco
22
Romaniuk, Jenni
22
Baumgarth, Carsten
21
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
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18
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18
Bruhn, Manfred
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Christodoulides, George
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15
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15
Sreejesh, S.
15
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Springer Fachmedien Wiesbaden
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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NetLibrary, Inc
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Friedrich-Schiller-Universität Jena
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Haufe-Lexware GmbH & Co. KG
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IGI Global
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Christian-Albrechts-Universität zu Kiel
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Deutsches Hygiene-Museum
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Edward Elgar Publishing
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Fachhochschule Reutlingen / European School of Business
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
Verlag Dr. Kovač
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Wissenschaftlicher Verlag Berlin
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American Marketing Association
1
Arbeitskreis Sportökonomie
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Ausstellung In Aller Munde - 100 Jahre Odol <1993, Dresden>
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Brandsboard e.V.
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Campus Verlag
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Chambre de commerce et d'industrie de Paris
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Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
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DerMarkentag <Veranstaltung> <8., 2021, Online>
1
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Eidgenössisches Institut für Geistiges Eigentum
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Erich-Schmidt-Verlag <Berlin>
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European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
10,743
USB Cologne (EcoSocSci)
98
USB Cologne (business full texts)
17
EconStor
9
BASE
2
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1
Authenticity in the mirror of consumer memories, or drinking champagne in Russia
Kniazeva, Maria
;
Charters, Steve
- In:
Brand management in emerging markets : theories and practice
,
(pp. 121-136)
.
2014
Persistent link: https://www.econbiz.de/10010417741
Saved in:
2
Maintaining collective assets, the tragedy of the commons, and supply chain performance : the case of the champagne industry
Cool, Karel O.
;
Henderson, James
- In:
Restructuring strategy : new networks and industry …
,
(pp. 17-43)
.
2005
Persistent link: https://www.econbiz.de/10002601538
Saved in:
3
Impact of the link between individuals and their
region
on the customer-regional brand relationship
Charton-Vachet, Florence
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 170-187
Persistent link: https://www.econbiz.de/10011883189
Saved in:
4
Zjawiska i procesy w globalnej gospodarce
Sporek, Tadeusz
(
ed.
);
Czech, Anna
(
ed.
)
-
Uniwersytet Ekonomiczny w Katowicach
-
2018
Persistent link: https://www.econbiz.de/10011968717
Saved in:
5
Verbraucherpräferenzen für regionale Produkte: konsumtheoretische Grundlagen
Alvensleben, Reimar von
- In:
Regionale Vermarktungssysteme in der Land-, …
,
(pp. 3-18)
.
2000
Persistent link: https://www.econbiz.de/10001498291
Saved in:
6
Effects of geographical university names on users' perceptions
Peluso, Alessandro M.
;
Guido, Gianluigi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
Saved in:
7
Equity benefits of smaller wine regions and lifestyle segmentation
Barber, Nelson
;
Taylor, Christopher
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10009380875
Saved in:
8
Regionale Produkte in der touristischen Vermarktung : Situationsanalyse und Entwicklungsmöglichkeiten im Harz
Dreyer, Axel
;
Dürkop, Dorothea
;
Groß, Matilde S.
; …
- In:
Tourismus 2020+ interdisziplinär : Herausforderungen …
,
(pp. 167-184)
.
2012
Persistent link: https://www.econbiz.de/10010405845
Saved in:
9
Redaktionsmarketing : Journalismus als Planungsfaktor in der Positionierung regionaler Tageszeitungen
Rau, Harald
-
2000
Persistent link: https://www.econbiz.de/10001460980
Saved in:
10
Cultivating terroir in subsistence markets : development of terroir strategy through harmony-with-community framework
Elaydi, Raed
;
McLaughlin, Josetta
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1743-1748
Persistent link: https://www.econbiz.de/10009683151
Saved in:
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