//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Examining the relationship bet...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Viral marketing
4,762
Virales Marketing
4,762
Sprache
4,025
Language
3,888
Consumer behaviour
2,836
Konsumentenverhalten
2,836
Social Web
2,206
Social web
2,206
Online-Marketing
1,732
Internet marketing
1,728
Mehrsprachigkeit
1,033
Multilingualism
968
Online retailing
875
Online-Handel
875
Beziehungsmarketing
713
Relationship marketing
712
Customer satisfaction
670
Kundenzufriedenheit
668
Kommunikation
538
Migranten
528
Migrants
518
language
493
Communication
491
Linguistik
490
Electronic Commerce
486
USA
483
Dienstleistungsqualität
480
Service quality
480
E-commerce
479
United States
462
Linguistics
460
Brand image
446
Brand management
443
Markenführung
443
Theorie
433
Theory
433
Englisch (Sprache)
365
English (Language)
365
Advertising effects
338
more ...
less ...
Online availability
All
Undetermined
293
Free
59
Type of publication
All
Article
417
Book / Working Paper
30
Type of publication (narrower categories)
All
Article in journal
406
Aufsatz in Zeitschrift
406
Aufsatz im Buch
11
Book section
11
Graue Literatur
4
Hochschulschrift
4
Non-commercial literature
4
Arbeitspapier
3
Working Paper
3
Aufsatzsammlung
2
Reprint
2
Thesis
2
Case study
1
Collection of articles of several authors
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
440
German
7
Author
All
Wallace, Elaine
5
Augusto, Mário Gomes
4
Berger, Jonah
4
Arnhold, Ulrike
3
Brandão, Amélia Maria Pinto da Cunha
3
Buil, Isabel
3
Chakraborty, Uttam
3
De Chernatony, Leslie
3
Harmeling, Colleen M.
3
Kumar, V.
3
Liao, Shu-Hsien
3
Loureiro, Sandra Maria Correia
3
Rauschnabel, Philipp A.
3
Shachar, Ron
3
Torres, Pedro M.
3
Wheeler, S. Christian
3
Arif, Imtiaz
2
Aslam, Wajeeha
2
Bahreinizad, Manizheh
2
Baker, Andrew M.
2
Bhat, Savita
2
Bilgihan, Anil
2
Brune, Philipp
2
Burmann, Christoph
2
Carnevale, Marina
2
Cham Tat Huei
2
Cheema, Amar
2
Chen, Tsai
2
Choi, Sejung Marina
2
Chung, Yu-Chun
2
Delgado-Ballester, Elena
2
Donthu, Naveen
2
Esmaeilpour, Majid
2
Esmark Jones, Carol L.
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Gil Saura, Irene
2
He, Jiaxun
2
Ho, Kevin K. W.
2
Hsu, Ya-Hui
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Verlag Hermann Schmidt <Mainz>
1
Published in...
All
Journal of business research : JBR
23
The journal of product & brand management
21
Journal of retailing and consumer services
13
The journal of brand management : an international journal
13
International journal of internet marketing and advertising : IJIMA
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing communications
6
Psychology & marketing
6
Journal of marketing
5
Cogent business & management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of services technology and management
4
Journal of global marketing
4
Journal of international consumer marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Corporate reputation review
3
European journal of marketing : EJM
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of advertising research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
Tourism management perspectives : TMP
3
Young consumers : insight and ideas for responsible marketers
3
more ...
less ...
Source
All
ECONIS (ZBW)
447
Showing
1
-
10
of
447
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
2
Brand linguistics : a theory-driven framework for the study of
language
in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
3
Language
abstraction in word of mouth
Schellekens, Gaby A. C.
;
Verlegh, Peeter
;
Smidts, Ale
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
Saved in:
4
The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
5
How does
language
intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
6
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
7
Consumer-based determinants of brand love and its consequences : a quantitative research
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
- In:
International journal of business and emerging markets …
11
(
2019
)
2
,
pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
Saved in:
8
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
9
The benefits of similarity between tourist and destination personality
Bekk, Magdalena
;
Spörrle, Matthias
;
Kruse, Joachim
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
Saved in:
10
The green brand marketing strategies that utilize word of mouth : survey on green electronic products in Indonesia
Haryanto, Budhi
;
Budiman, Santi
- In:
Global business and finance review
21
(
2016
)
2
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011608080
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->